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Part 1, Select Only One Option:
1. YPN should open all ads in New Window.
2. YPN should allow publishers to decide if it opens in a new window.
3. YPN should allow advertisers to decide if their ad opens in a new window (for an added fee)
4. YPN should keep it as is
Part 2, Select as many as you believe are true about opening in a new window:
A. This would be good for publishers
B. This would be good for advertisers
C. This would be good for the YPN
D. This would be bad for advertisers
E. This would be bad for the integrity of YPN (even if income goes up in the short term)
F. This wouldn't make a difference to Advertisers either way
Poll 1: Two
Poll 2: A,C,F
Disclosure: Primarily a publisher
I am a publisher. It would be bad for everyone. It might not look that way, but it would. It would be bad for advertisers because then they would have the users focus not on just their site, but on the other site as well. They pay for the whole user, not just part of him/her.
This would in turn cause advertisers to pay less per click because of fewer conversions. Fewer conversions = fewer advertisers, fewer advertisers = fewer $$$
As for Part 1: Three... why in the world would an advertiser EVER pay someone to have their site open in a new window and pay more for it?
In short, this is a bad idea. Keep it as is YPN.
As for the clicking the back button then clicking the ad again thing.. what makes you think that people wouldn't close the window and do the same thing?
Always interesting to hear different perspectives. I expected advertisers to be somewhat against it, but not too much.
An alternative could be to charge less for each subsequent click by the same ip and pass the savings to the advertiser. That way more exposure to the advertiser, more money to the publisher and Y.
Wish we could get a bigger sample of respondents, but since the beta is still relatively small, it's probably hard to get a lot of people to notice the YPN threads.
Sometimes you have to think about what makes the best user experience for the advertisers to keep them advertising so publishers can continue to make money ;)
This would give YPN the same CTR as Google
Why would opening in a new window give YPN the same CTR as Google? Visitors wouldn't be more likely or less likely to click because it opens in a new window or not... in fact, most probably don't even think whether a new window would pop up or not when they click on it.
There do seem to be some ads where the url on the bottom is enabled for that. But in those cases I don't see a redirect to Yahoo which probably means the publisher isn't credited with the click.
Anyway, it got me thinking to view these ads in the shoes of the people who use them. As a surfer it bothered me that I couldn't use standard functionality. As a publisher it bothered me that I couldn't control it the way I control all other links. As an advertiser I thought the new window wouldn't bother me too much unless I started seeing fake clicks. But if they adjusted income for extra clicks by the same IP, not only would it not bother me, I'd even like it. As the ads stand now, I don't even understand how the clicks work and what they're doing to override normal functionality.
As a side point, I really don't like the implementation of the new window link in general. And even communicated with one of the browser developers that something should be done to allow the surfer to control the open in new window experience. There should be visual cues as to when it's a new window or same window and a simple mouse override without right clicking. The developer totally agreed and it sounded like a future version might have some of that implemented.
BTW, what did you mean about pop ups? How is that related to "new windows"?
From a publishers perspective, you are selling the visitor when you use contextual advertising. If you want them to stay on your site, don't run advertising for other sites. When this came up with Adsense it sounded just like this, people who want to have their cake and eat it too.