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Designing your ads for best performance

What works best?

     
3:56 am on Nov 30, 2005 (gmt 0)

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In the beginning, the black on white backgorund seemed to work the best. Does this still hold true, or using different colors to make the ads stand out work better?
12:30 pm on Nov 30, 2005 (gmt 0)

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You gotta try them all to see what works best on your site.