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Why the large discrepancy in earnings? Wasn't the reason Google implemented smart pricing and allowed advertisers to opt out of Adsense display, because it found that publisher's pages were not converting well for advertisers? If so, what do Yahoo advertisers think of the program so far? Should I be nervous that Yahoo will eventually follow Google's lead? Or do the two companies just have very different strategies alltogether, with Google targetting small mom and pop businesses who watch every penny and Yahoo targetting Fortune 500's? (Some evidence I can see in this is Google displaying PSAs with Yahoo displaying high paying Run of Network ads).
What do you all think?
So, just sit back and watch the big companies compete to keep us serving their ads! :D
Furthermore ... this is why I think its going to get very tough for G looking forward:
1. Y now has the second product - YPN and quite frankly, its much better.
2. MS now has the first product - Adcenter. Its pretty dang cool! They will have the second one VERY soon.
3. G coming up with waaaay too many 'me too' products- IM,Mail,etc - whats the point ... Y and MS rule this space.
To G's credit, public perception has not changed, but now the frenzy is not based on dominance, but more on hype.
Another thing about AdCenter - Cheapest high volume keywords around! Problem is, they dont get shown very much ~ 10%?
Overture is strictly an auction based system, the more you pay the higher you'll show up and therefore the more clicks you will receive. Adwords instead allows advertisers who write very compelling ads to score better than advertisers paying more but writing lousy ads.
This means that -everything else being equal- G generates more low paying clicks than Yahoo. Some of these clicks are then distributed among all of us.
G heavily discounts 'accidential' and 'curiosity clicks' - YPN hasn't figured that out, yet ;)
My reasoning - A few of my sites are in the same category. Two sites are ecommerce and one is an Adsense driven site. These are very niche sites and the Adsense displays highly targeted ads. I use Adwords on the ecommerce sites.
Adword bids can remain fairly costant for months while the Adsense EPC will drop dramatically, stay there for a while and then rise back to the old levels. This is an ongoing cycle. When the data is charted out is looks like a nice wave that is slowly going downward.
IMO, someone is fiddling with the payouts.
I moved the Adsense site mentioned above to YPN and earned an immediate 2x EPC. Course, maybe all the off topic phone ads pay more...
I am holding back my larger sites, mostly because YPN doesn't have direct deposit, and we are retired on the road now. I need my EFT.
How impressed were we? YPN is out performing Adsense at 7-1, in our early stats. Our CPC is MUCH, MUCH, MUCH (did I say much?) higher. It is enough for us to go forward with more sites for a full blown test.
If this is low epc, I wish our summer application had been approved in the first beta round.
Do you hear me Yahoo? EFT, sooner rather than later.
Now, with two sites off the Adsense system, we have seen no drop in Adsense income. The YPN income is bonus, so far.
We will see how this goes in the coming 30 days. But, we compared the first site, apples to apples, from last year at this time. It was the first site put on Adsense, just a year ago. So, we can really compare things equally. Not only that, we compared it to recent earnings at Adsense.
I don't think we will fully pull out of Adsense, even if Yahoo goest to EFT, as the diversity helps us sleep at night. But, we will certainly carefully choose, and add more sites for testing, to see which sites are better on YPN and which ones perform better on Adsense, when YPN goes EFT.
According to a phone call I had with Yahoo two days ago, it does take time for targeted ads to kick in, so give it some time.
If you haven't found it already, when you're in the Ad Setup area, click on the Ad Trageting tab and make a few selections. It helps. Besides, from what I learned in another thread, I've started thinking outside the box that every single ad must being targeted. While I do want targeted ads, it's fine that some are not. In fact, some pay a lot higher than the targeted ads.