Welcome to WebmasterWorld Guest from 54.196.245.74

Forum Moderators: open

Message Too Old, No Replies

EPC back up. Way up.

     
11:21 am on Nov 27, 2005 (gmt 0)

Junior Member

10+ Year Member

joined:Oct 12, 2005
posts:71
votes: 0


Anyone else seeing this for early Sunday morning?
1:49 pm on Nov 27, 2005 (gmt 0)

Senior Member

joined:Aug 12, 2004
posts:1781
votes: 0


I don't get the exact number of clicks until the following day - am I missing something here?
3:17 pm on Nov 27, 2005 (gmt 0)

Preferred Member

10+ Year Member

joined:Aug 2, 2005
posts:501
votes: 0


Yeah - my EPC is WAY up. Higher than ever with any network I've tried.

Now if big daddy Google would give me my traffic back I could do something with it.

9:19 pm on Nov 27, 2005 (gmt 0)

Full Member

10+ Year Member

joined:Aug 8, 2005
posts:206
votes: 0


I haven't noticed any unusual trends.
4:06 am on Nov 28, 2005 (gmt 0)

Full Member

10+ Year Member

joined:June 29, 2004
posts:306
votes: 0


Way down. Been going down since saturday
6:39 pm on Nov 28, 2005 (gmt 0)

Junior Member

10+ Year Member

joined:Oct 18, 2002
posts:53
votes: 0


EPC is way up for me as well. It's just over a three fold increase.

For me, this increase started on 11/25/2005 (late Thursday and Friday).

Also, click through rates are down under 1% (about half) and ad relevancy 'on average' is down as well.

That being said over the last 3-4 days I am earning more than ever. For the first day I thought it was an error and would be adjusted. But so far this trend is continuing.

I run a regional travel site. I am still getting some ads for this region but also off target or general travel ads as well. I assume, at least, for the moment that these general ads have a higher CPC/bid which is generating these fantastic EPC's. Maybe Yahoo is taking a broader look at the keywords on my page instead of looking at the more regionally focused nature of each page.

This is great for the moment but I have a suspicion that these fairly high EPC are going to go back down as ad relevancy increases...?

8:13 pm on Nov 28, 2005 (gmt 0)

Senior Member

joined:Aug 12, 2004
posts:1781
votes: 0


I saw the same thing, or basically the same thing - non-targeted ads that had great EPC but generated fewer clicks. The simple fact of the matter is that the RON ads paid higher than ads from my own niche. I blocked them anyway, shooting for relevancy and an increased click rate as opposed to the higher paying fewer clicks. It's only been a week but CTR has doubled while EPC has decreased by only about 30%. Blocking those ads (non-relevant and RON both) was absolutely a smart move, at least for me. Again, it's only been a week but the numbers have been consistent each day.
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members