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EPC back up. Way up.



11:21 am on Nov 27, 2005 (gmt 0)

10+ Year Member

Anyone else seeing this for early Sunday morning?


1:49 pm on Nov 27, 2005 (gmt 0)

I don't get the exact number of clicks until the following day - am I missing something here?


3:17 pm on Nov 27, 2005 (gmt 0)

10+ Year Member

Yeah - my EPC is WAY up. Higher than ever with any network I've tried.

Now if big daddy Google would give me my traffic back I could do something with it.


9:19 pm on Nov 27, 2005 (gmt 0)

10+ Year Member

I haven't noticed any unusual trends.


4:06 am on Nov 28, 2005 (gmt 0)

10+ Year Member

Way down. Been going down since saturday


6:39 pm on Nov 28, 2005 (gmt 0)

10+ Year Member

EPC is way up for me as well. It's just over a three fold increase.

For me, this increase started on 11/25/2005 (late Thursday and Friday).

Also, click through rates are down under 1% (about half) and ad relevancy 'on average' is down as well.

That being said over the last 3-4 days I am earning more than ever. For the first day I thought it was an error and would be adjusted. But so far this trend is continuing.

I run a regional travel site. I am still getting some ads for this region but also off target or general travel ads as well. I assume, at least, for the moment that these general ads have a higher CPC/bid which is generating these fantastic EPC's. Maybe Yahoo is taking a broader look at the keywords on my page instead of looking at the more regionally focused nature of each page.

This is great for the moment but I have a suspicion that these fairly high EPC are going to go back down as ad relevancy increases...?


8:13 pm on Nov 28, 2005 (gmt 0)

I saw the same thing, or basically the same thing - non-targeted ads that had great EPC but generated fewer clicks. The simple fact of the matter is that the RON ads paid higher than ads from my own niche. I blocked them anyway, shooting for relevancy and an increased click rate as opposed to the higher paying fewer clicks. It's only been a week but CTR has doubled while EPC has decreased by only about 30%. Blocking those ads (non-relevant and RON both) was absolutely a smart move, at least for me. Again, it's only been a week but the numbers have been consistent each day.

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