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Just got a warning letter from Yahoo about Adbrite

10:29 pm on Nov 22, 2005 (gmt 0)

10+ Year Member

Yahoo just sent me a warning note that implied I was displaying contextual ads alongside Yahoo ads in violation of their beta policy.

The only other ads I have displaying on that page are AdBrite ads... which are not contextual. I took down the AdBrite ads for now, but was pretty surprised by this note, especially since AdSense has no problem with AdBrite displaying.

This happen to anyone else?

10:39 pm on Nov 22, 2005 (gmt 0)

10+ Year Member

are you serving many ypn ads?

i use adbrite and i got a call a while back from a Yahoo rep just to see what i thought of the program - they mentioned they saw i was using adbrite and i said yeah, i use adbrite for specific advertisers..

they didn't mention anything else about it. i'm pretty sure 'bigger' publishers are allowed to bend the rules somewhat. dunno.

10:43 pm on Nov 22, 2005 (gmt 0)

10+ Year Member

I'm serving quite a lot of ads. I'm guessing I'm one of their bigger publishers, but I'm only serving my US audience with the ads.

It wasn't my intention to bend the rules at all. It was just na´vetÚ on my end to just assume AdBrite was OK, based on the fact that Google was fine with it and they weren't considered contextual.

10:48 pm on Nov 22, 2005 (gmt 0)

10+ Year Member

Hmm, as a followup: I called Yahoo and they said that AdBrite wasn't specifically forbidden or specifically allowed. They said either it's a mistake by the review staff (which seems unlikely) or else it's another ad program that caused the problem.

The only other thing I can think of is that I'm displaying Google Ads to non-US traffic. They never display on the same page at the same time as YPN ads.

Could this have somehow triggered an error?

[edited by: asp4bunnies at 10:48 pm (utc) on Nov. 22, 2005]

10:48 pm on Nov 22, 2005 (gmt 0)

10+ Year Member

No longer relevant.


10:51 pm on Nov 22, 2005 (gmt 0)

10+ Year Member

Heh, see above.

Adbrite ads earn next to nothing. I pretty much left them on the page just to fill up some white space with something other than banner ads.

Yahoo is doing so well right now for me that I'd much rather keep them happy then risk losing them.

10:53 pm on Nov 22, 2005 (gmt 0)

10+ Year Member

how are you displaying Y ads just to US users and G ads for non-US?

i need an identical setup but using phpadnews isn't working very well.

anyway, it's good to hear they cleared that up. i do think adbrite ads are contextual in that they can run off adbrite's network and adbrite will pick which ads are shown. though, i have the network ads turned off.

10:58 pm on Nov 22, 2005 (gmt 0)

10+ Year Member

Sorry if I wasn't clear. They didn't actually clear anything up at all. :)

The guy who sent the original letter still hasn't replied. The guy who answered the phone basically just said that AdBrite isn't specifically forbidden, just contextual ads in general are. So I guess I need to wait on them to decide if AdBrite is indeed contextual or not.

Regarding how I'm choosing which users are American and which are not, I use a dll for Windows servers called Country Hawk (an extention of Browser Hawk). It's also not perfect, despite their boast of 97% accuracy. For example, I'm seeing Google ads on my office computer, despite my being in the USA (where Yahoo ads should display). Kind of scary that I fall into that supposed 3% innacuracy range. Wish I had "luck" that good in Vegas.

I can't wait until Yahoo launches global ad targetting in early 2006.

10:59 pm on Nov 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

If this is not an error and we are not allowed to show Adsense to non-US traffic, way too many people will jump ship, me included. I can't afford to let 30%+ not see ads. That would just be ludicrous.

If this wasn't what triggered the email what else could it have been? Hmmm..

*heads off to pray to the YPN Gods*


5:39 am on Nov 23, 2005 (gmt 0)

WebmasterWorld Senior Member ann is a WebmasterWorld Top Contributor of All Time 10+ Year Member

I already jumped ship for that reason. decided to keep my account until such time as that restriction is lifted.
3:41 pm on Nov 23, 2005 (gmt 0)

10+ Year Member

Ann, what reason is that? They didn't let you display Adsense ads at different times or they didn't let you display Adbrite ads at the same time?


8:00 pm on Nov 23, 2005 (gmt 0)

WebmasterWorld Senior Member ann is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Because of not being able to show ads to all.
1:14 am on Nov 24, 2005 (gmt 0)

10+ Year Member

Ann, you can display ads just not as the same time as Yahoo ads.

In any case I just got further clarification from Yahoo. Here's the relevant snippet from the message:

"We do consider the Adbrite ads as contextual ads from another advertiser."

2:30 am on Nov 24, 2005 (gmt 0)

5+ Year Member

Hi Ann,

I emailed YPN earlier in the week about non-usa traffic.

To summarize they said that all revenue is verified at the end of the month and is adjusted accordingly. There is no need to block any visitors. Then they apologized for any mis-information that I had.

I get the impression that they got a lot of feedback about how crazy it is to not be allowed to show ads to non-usa visitors. Just email YPN and ask how they recommend complying with the non-usa visitor clause in the T&Cs.


3:03 am on Nov 24, 2005 (gmt 0)

WebmasterWorld Senior Member ann is a WebmasterWorld Top Contributor of All Time 10+ Year Member

You might want to run that by Oceankane, he just got banned for non-us traffic.


6:12 am on Nov 24, 2005 (gmt 0)

Hi newguy,
Please don't take this wrong. I am not doubting you at all but would it be possible for you to sticky me that yahoo email?
6:16 am on Nov 24, 2005 (gmt 0)

5+ Year Member

Yeah, that is the post I referenced when I emailed YPN support. I imagine that is why YPN's email had the line "We apologize for any confusion you may have experienced." I think his post said he gets to reapply when it is out of beta.

Who knows though, the T&Cs and the emails I get from YPN occasionally contradict each other. My total non-usa traffic is in the single digit percentages and I have that email saved, I am not worried, especially since my account is in great standing.

Give me two seconds on that sticky, I want to make sure it is not against the T&Cs or anything.

EDIT: Sticky sent, but I don't know if I did it correctly

7:16 am on Nov 24, 2005 (gmt 0)

outstanding... thanks so much!
4:40 am on Nov 25, 2005 (gmt 0)

5+ Year Member

I think that YPN should come up with a solid answer and clearly state their policy about Adbrite in their T&Cs. It is unfair to give a wishy-washy answer like "It is not explicitly forbidden, nor explicitly allowed", and then possibly punish a publisher later.

I have been considering implementing Adbrite on pages with YPN. I'll think twice about that now. And I'll be sure to send them an email as well.


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