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Is the targeting getting better?

My sample size for Y is too small to tell

     
9:39 pm on Nov 17, 2005 (gmt 0)

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As far as I can tell from a sample size of roughly 1k pageviews daily for the past month... targeting hasn't budged. In fact, my CTR has dropped.

Anyone have anything to add. I'd like to hear something to make me optimistic.

11:02 pm on Nov 17, 2005 (gmt 0)

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What i have done to improve my targeting was to block the "default ads" such as vonage, 160,000 mortgage, etc.

ann

1:49 pm on Nov 18, 2005 (gmt 0)

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I blocked all that I could see and then used the targeting tool. Got targeted ads in less than five minutes!
8:15 pm on Nov 18, 2005 (gmt 0)

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Care to share any comparisons with AS after doing such things?

I really like YPN's program, but had very low CTR compared to AS. Perhaps doing the things you mentioned will make YPN a more feasable option for me.

ann

9:02 pm on Nov 18, 2005 (gmt 0)

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well,,6 days ago I gave a stray page on the big site to Yahoo because it was only earning about 2 bucks a month and not getting a whole lot of impressions. It was one of my "important" pages and I felt it should be doing so much better.

In those 6 days that page has earned over 20.00 with approx same amount of traffic and clicks. That's why I am testing my new site, (now that I have about 6 weeks to compare it with) and if that works out I will give them the whole site.

Clicks and earnings appear to be ahead of adsense but who knows how it would shake out if I had them on most pages....just have to gradually get my feet wet.

I put the www in the url to block as well as a / at the end. To get rid of florists I blocked both urls, ftd dot com/ and the same plus added goto and got rid of all of them.
(edited for clarity by Ann)

8:16 pm on Nov 19, 2005 (gmt 0)

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Well for me i blocked quite a few of those generic ads. Now ads are kicking as*, the targeting for my sites are great now. Just cant get rid of those stupid flowers ad.
9:18 pm on Nov 19, 2005 (gmt 0)

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Just cant get rid of those stupid flowers ad.

The florist ads are so annoying to so many of us. Why does YPN permit FTD to insert the backslash in its URL, making it effectively unblockable (for most of us who don't know the magic incantation)? What does YPN gain by aggravating the heck out of most of us in this way?

Is FTD paying Yahoo! a ton of money to allow this? Is all that money worth the bad impression this makes on both site publishers and site visitors?

6:12 am on Nov 22, 2005 (gmt 0)

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Finally now seeing better targetting.
10:00 pm on Nov 22, 2005 (gmt 0)

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I am seeing better targeting today than ever before.

If this keeps up for one more day I will wipe Google from my site almost entirely to ride this wave while it lasts.

10:49 pm on Nov 22, 2005 (gmt 0)

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I agree, i see excellent ads right on target! What ever they are doing, keep at it.
12:30 pm on Nov 24, 2005 (gmt 0)

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It must depend on the subject then. I blocked 10 of the RONs, and now in a 160x600 only 2 ads are showing, both RONs that I didn't block, the other 3 spaces are empty.

The keyword I target is very competitive, so I don't know what the problem is, other than their "targeting category dropdown" doesn't specifically name my keyword.

Are you all having better luck with targeting if the category is specifically named in their "target dropdown?"

Is your main site the one that is targeting for you that you signed up with? How about your additional websites on other subjects, are they targeting for you too?

4:48 am on Nov 25, 2005 (gmt 0)

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The problem with "ad targetting" for my site is that their categories are not specific enough. One of my sites deals with a specific type of health condition, and when I target "Health > Medical Conditions", I get ads for all kinds of unrelated medical conditions.

I have yet to embrace ad targetting. As of now, it has no use for any of my sites.