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a) Good for the marketplace
b) Push Google to increase rates for publishers
c) Cause a major publisher war
d) all of the above.
I have been watching AdSense over the last year and one thing that is happening slowly over time is the percentage for the publisher is getting lower and lower. As long as publisers don't complain this will continue until there is a cry out. They have publisher right where they want them because there is nothing to switch to that delivers the kind of number that AdSense does in most cases for most publishers.
BUT with Yahoo! releasing a similar product into the marketplace they could get many publishers to switch based on showing a percentage or a higher payout on testing.... Google won't go down without a fight and trust me Y! is going to come out with something big. They always do. It's coming...
Folks there is a REAL WAR COMING.
At present I am getting fantastic SERP placement from Yahoo, nicely targetted for keywords, but then Adsense either doesn't recognise what my content is about, or they have no inventory for those topics, so I get off-topic ads! :(
pay more cause overture minimum bid is $0.10
Yes, but I question their inventory of advertisers who are also paying for content.
With the number of weird content sites that Over has and the general bad publicity about them I think they will have a problem providing large enough number of relevant ads for many sites.
This will probably lead to lower CTR's than G and therefore less money.
Y will have to do something similar to Smart Pricing to make it cost effective to move from G to Y.
Speaking as an Adwords Advertiser and an Adsense Publisher, I would rather pay less on Adwords, than earn more on Adsense. It would appear that publishers tend to be at the end of the chain. Searchers are the most important asset to an SE, then Advertisers, then Publishers. It would certainly appear this way considering Google's stance on Smart Pricing. And believe me, us Advertisers have to jump through hoops to get our ads approved, and in decent positions as well.
Yahoo already has an advertiser base. What they don't have is a publisher base. If yahoo institutes something similar to smart pricing, then what's the incentive for a publisher to switch from adsense to yahoo?
Yahoo should avoid the crap of smart pricing---which it can do quite nicely by simply being selective about the sites it allows into the network AND by screening every additional site that a publisher brings into the network
As mentioned publishers are at the end of the food chain but in a few months (6-8) you will see at what lengths these companies will go to attract the publishers to them.
And what's the incentive for existing Advertisers to use Y's Content Network if they find they are spending more than they make?
Once again, Publishers seem to think they're number 1 in this game when they're not. If Advertsiers choose not to use the Content Network, then there's no point in having Publishers. If only a few advertisers use the Content Network because other's find they make no profit, then Publisher's payments will be low due to lack of competition.
I'm afraid Publishers will always be on the receiving end of this situation.
If however, as said above, Yahoo has stricter website approval guidelines, then this will mean good conversion rates, more competition, higher payments to Publishers. This is what G is trying to achieve with Smart Pricing, but many believe they are failing.
As an advertiser and publisher, I too would like to see a good service from Y, and I am only too happy to pay Publishers $2/click if Publishers make me more! But the simply fact is if Publishers don't, then advertsiers won't use Content.
I'd say most of us here will give Yahoo a try without them doing much of anything. Some will stay if the pay is better, some will stay if the ads are more targeted. <shrug>
I could possibly see some incentives for advertisers, but not for most publishers.
Most people here think that search ads are the only way to go. Better ROI but after a user clicks on a search ad they end up at a website.
Now if the search engines can kill 2 birds with one stone it's a win win for them.
Publishers will always have a value because most of the time users will end up at a publishers website at some time in their travels and the search engines know this and try to monitize everything possible.
The point, however, is still the point. A quality publisher with good potential for earnings, or good current earnings, has zero reasons to change adcode if yahoo can't offer something better than smart pricing.
And I think yahoo is smart enough to realize this.
Smart pricing does not exist to benefit advertisers. It exists to placate advertisers AND ALLOW ADSENSE TO RUN ON A GAZILLION CRUMMY SCRAPER SITES.
The people who lose are quality publishers with quality content. Once there's a viable alternative to adsense, one that doesn't have smart pricing nonsense, publishers will flock to it. But I say again, if yahoo can't offer something better, they won't get many publishers. Or maybe they'll get them, but they won't stay long.
It was smart to offer publishers so much money and create that buzz but I think AdSense launched before they went public so now the stockholders want more and more money.
I think Google is smart overall and will get it to the lowest level but still making publishers happy.
I really hope Google will do something if Y! launches something big...get a few big checks again for 4-6 months. Hey I'll take what I can get ;)
It's going to be an interesting year and next year! WOW can't even imagine it.
When it comes down to it even if I'm (as a publisher) considered at the bottom of the food chain, the company that treats my right will get my businesses.
I have always considered it better to pay a bit more to have better support. Like my host... had two previous bad experiences with other companies and now the host I'm with is so amazing I fly there to take him to lunch!
joined:Sept 29, 2004
joined:Oct 27, 2001
Unfortunately for Yahoo!, the first publishers through their door will be the ones that were perviously kicked out of Adsense.
If Yahoo is smart, those publishers won't be allowed through the door. Google's achilles heel is its "buyer take potluck" or "lowest common denominator" approach, so Yahoo would have a competitive advantage if it introduced YPN as the premium alternative for demanding advertisers (including mainstream corporate advertisers and their agencies).
I think Yahoo should allow the once who have been kicked out of Adsense, because click frauds may have happened for so many reasons, objective and subjective.
What is youf competitor has made hundrets of illegal clicks on your ads?
Is this your fault?
Does this site deserve a right for a second chance?
Yahoo understands this very well.
I would really like to hear some words from a "Yahoo guy"
There was or still is a Google guy in this chat room. When MSN started their chat on the upcoming Search Engine in last September there was an MSN Search Guy.
How about some Yahoo Guy? I am sure people from Yahoo are reading these discussions.
How about if Yahoo would bring some light as to where we stand in terms of releasing the Publisher's Network?
Thank you so much.
I do check out discussions like these (and for all things related to Yahoo! Search Marketing) and can tell you that we will be launching some new publisher products soon. I don't know of specific dates, but will keep you posted. In the meantime, I'll keep an eye out for your discussions and help out wherever I can.
YahooSarah (formerly known as OvertureRep)
I've basically stopped building up stuff to generate revenue from adsense as it's like trying to build a house on quicksand.
It's forced me to diversify which is actually a good thing.
You build something, and no it's not spammy junk either, it works like it's supposed to and you wake up a few weeks later and it's sunk down to where it's not viable anymore. It's been happening like clockwork now since Mid December.
As long as it's a fair exchange and stable, you'll find me first in line!
joined:Sept 29, 2004
Why Yahoo is not doing something about it? I'd like to see what your company has to offer with YPN.
I get 20,000 visitors a day and I'd like to try if i can make money with YPN.
we are looking forward to it and to the benefits that YPN may bring to the small and midsize Publishers.
We look forward to your new product. In the meanwhile any comment or any updates from you (as much as you can) will be very much welcomed here.
I think it is very encouraging that you say that the YPN will be lunched very soon. I had signed up at the email sign up already long time ago and it is good to know that YPN is coming soon.
I am sure Yahoo has spent many hours looking at the mistakes G has made and also G successes and will use the information gained to launch a product that is at least comparible and looks at advertisers first as thats who pays the bills and then publishers needs
I have seen many gripes re: overture and would hope that some of the current weaknesses can be resolved to allow more and smaller advertisers greater flexibillity for testing the water and deciding where how and when they wish to spend their money.
for publishers some additional ways of targetting the adds correctly and also much more human policing to ensure that algo's are just one of the tools not the only one which can effect innocents as well as spammers
Fraud detection and TOS adhered to fully and also monitered by humans
just my 2 cents from an existing advertiser and publisher with G
joined:Sept 29, 2004
Steve, i am somewhat agreed with you, but yahoo and overture has to speed up before the Godzilla put them out of business.
Even if YPN will come out, I wont trade Adsense for YPN because i think the company is difficult to work with as a publisher.
I can assure you the YPN wont be making money from me.
There are lots of points that I agree with you.
But to the contrary I am looking forward to YPN. New products are always welcome. The bids are very high when I check them at Overture.
YPN needs to hurry up because when I talk to publishers, some of them say that they will wait a year and see how the program works, if there are any errors or mistakes. Then they will come in.
I personally will give YPN a try and see how it will go. Hopefully it will come soon, since MSN Adcenter is already testing their similar product in France and Singapore, repordetly.
Have a good Sunday guys.
and can tell you that we will be launching some new publisher products soon. I don't know of specific dates, but will keep you posted.
Yea, I completely understand that, but when is soon though. By summer? End of the summer, fall, next year? I keep coming here and checking if anything´s new and no significant news whatsoever.
You guys should at least contact the publishers that signed up for more info. We´ll be glad to test it :) After YPN is released it´ll definetely be a direct adsense competitor. They´ll even have a chance to win. Some weird feeling is telling me it´s going to be a good thing.
MSN, I dunno know, I dont look foward their program. They just got into the game cuz they want to take a piece of pie, m$ has to get money in every possible field. Dont have any significant experience in this game...so go YPN!
You guys need to at least contact the publishers just once and give us some update. Possibly offering some testing or just letting know where do we stand at this point. I understand that there is an information that you cannot possibly share at this time.
Buttom line is that we have been waiting fro YPN and are looking forward to it.
As a user, Google no longer gives me the results I want.</Bourbon update>
I want to publsh Yahoo ads. The sooner the better. Make me your first customer. Please. I want to be first in line.