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Large CTR increase lately?

Followed with huge CPM rise

     
1:40 am on Nov 9, 2005 (gmt 0)

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Any one else notice a large ctr rise over the last couple of days? Mine is up 90% from a stable figure over the last several weeks.

Brief look at some of the ads suggests that improved targetting may be responsible.

perldiver

3:32 am on Nov 9, 2005 (gmt 0)

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Oh, yeah, my YPN click throughs are WAY up! From zero to one!
8:35 pm on Nov 10, 2005 (gmt 0)

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I'm seeing slowly but steadily rising CTR as their ad targeting improves. And man oh man, EPC is shooting way up. I was so used to about 10 per click from Google that this 70 per click at YPN has got me giggling like a drunk.
8:38 pm on Nov 10, 2005 (gmt 0)

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Nevermind...

Revenues have dropped by 1/2 today and by 1/4 yesterday/.. It was fun while it lasted. They likely got their targeting right since I was getting BIG $$$ for pages that shouldn't.

1:06 am on Nov 11, 2005 (gmt 0)

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Revenues have dropped by 1/2 today and by 1/4 yesterday/.. It was fun while it lasted. They likely got their targeting right since I was getting BIG $$$ for pages that shouldn't.

But shouldn't better targeting result in more $$, not less?

 

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