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Cannot Get Targeted Ads

New Publisher - 5 days

     
12:32 am on Oct 25, 2005 (gmt 0)

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I have been publishing YPN ads on my home page only for five days. I have yet to see any ads that are remotely close to my content (I'm getting mortgage and phone ads on a engineering site). I tried the Ad targeting feature and got rental car ads for the UK and Costa Rica.

I have emailed support, they responded with a almost generic reply indicating that they are testing various technologies.

I just talked to a person, and they where not very helpfull, however they where polite.

How long does it normally take for them to get it together?

1:08 am on Oct 25, 2005 (gmt 0)

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Depends. They are still in BETA, so you never know. YPN hasn't even been in BETA for too long. However, I have noticed that my site is getting a lot better ads since about Friday (I've been a member since around September 27th).

Ad targetting helped out a little and they say wait 3-4 days at least before that takes full effect (well.. that's what I was told).

You get this sort of stuff happening with BETA products. It's not perfect, if it was it wouldn't be in BETA.

1:24 am on Oct 25, 2005 (gmt 0)

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I have been getting better results by NOT selecting one of there "target categories"...

I have been beta testing for about a week. Each day targeting gets a little better, though I am still receiving a number of way off target ads as well (lots of phone ads here too).

2:43 pm on Oct 26, 2005 (gmt 0)

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After six days, still no on-target ads. I am sure glad I did not turn them loose on my whole site.
8:15 pm on Oct 26, 2005 (gmt 0)

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use the targeting ad option they have, not just one for the entire site, but different for each page. That way you can get more diverse ads.
4:49 am on Oct 31, 2005 (gmt 0)

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I'm having the same problem and then some. I call my forums "message boards" and I have a forum called "photo albums". 99% of my ads are for products that have to do with boards and "photo albums"... very irrelevant. I hope Yahoo! gets a keyword feature where you can turn certain keywords off and on. I think this would save the advertisers some money too on CPM. Right now I'd like to disable the keywords "boards" and "photo albums"...

ann

7:42 am on Oct 31, 2005 (gmt 0)

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What they really need is to get some advertisers.

Then you could show ads to the world instead of just the USA.

5:27 pm on Nov 2, 2005 (gmt 0)

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Ann, Overture has a wide variety of advertisers. The problem is not the selection. As for showing Ads to places outside the USA... I doubt Yahoo! would want to do that at the moment when publishers are limited to within the United States.
7:49 pm on Nov 2, 2005 (gmt 0)

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Ann Yhaoo and Google are the 2 biggest in the game. Yahoo has more than enough ads for every topic. The proble, is they are still working on the targeting system they have. I notice sometimes its working great and then you look again and the targeting sucks. Anybody else notice this?
8:00 pm on Nov 2, 2005 (gmt 0)

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frankybme, I've definately seen this across my domain. Sometimes there's even a huge difference between the ads currently shown and when pressing 'refresh'; suddenly the targetting gets better.

The targetting does seem to be better than what it was a few weeks ago, however improvement must still be made.

10:28 pm on Nov 2, 2005 (gmt 0)

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I have placed YPN ads on a very keyword rich page. With that, I am seeing the same as garyr_h on targeting (good ads most of the time, somtimes better with a page refreash). Complex pages, which the subject or content is not brutally obvious to Yh, you will only get the generic ads.
10:31 pm on Nov 7, 2005 (gmt 0)

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It's incredibly hard to believe that overture/yahoo pioneered any of this contextual ad technology because it sure doesn't show.
 

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