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This is not a good news for YPN if the rumor goes that YPN earnings start decreasing what is going to entice people to switch from Adsense to YPN?
I actually came here to ask if the targeting has improved, but instead read that that the eargnings dicrease.
I was going to switch back to YPN on certain categories but now I guess I have to wait for more info from you guys.
I am getting around 1/10th per click of what I was at before, eCPM has not drastically changed.
I noticed this three or four days ago.
targeting seems to be getting slightly better each day.
I'm seeing better targeting too, and EPC has been remarkably consistent since I joined YPN in early Sept. AdSense, on the other hand, has dropped the ball (at least on my sites). Their targeting has sucked this entire month, and my CTR and earnings reflect it. I'm considering a move of some 6,000 pages from AS to YPN. Gonna give it a bit more time to see if AS shakes out their targeting bug.
Overall, I'm very happy with YPN! Their EPC blows AdSense's away. The only negative (and it's to be expected with a new service) is hit-or-miss targeting and low ad inventory. Once Yahoo! gets those areas squared away, and assuming EPC doesn't tank (big assumption, I know), I'll run from AdSense like a looter from the cops after a hurricane. :-)
If I shift them to YPN I have to move the link units away, which I don't want to do since they bring revs. But if YPN gave link units too, I could make the change more easily.
Thanks a lot.
If I shift them to YPN I have to move the link units away, which I don't want to do since they bring revs.
I'm as sure as anyone can be who doesn't work for Yahoo! that they will offer something comparable to link units at some point. They're going to do everything they can to take publishers away from Google, and that will mean mimicking the various ad types that AdSense offers.
I've been testing YPN thoroughly with close tracking, and my advice is to closely analyze your pages running AdSense now to find those that are performing poorly. Move all the pages that get low CTR and low EPC to YPN. Seriously, EVERY page on my sites that I've followed that pattern with are doing a LOT better with YPN. That's several hundred pages across many different industries. It's 100% foolproof (at least so far).