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Marketers react to YPN

4:48 am on Apr 4, 2005 (gmt 0)

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"A Yahoo! offering that pays attention to quality of sites in the network, strives for openness in its policies, and offers advertisers more control would be good news for everyone involved, marketers say. Advertisers could benefit from increased competition in an area that has been ruled by Google, and publishers would benefit from having a more attractive revenue-generating option for their sites."

It'll be nice if this is the case.