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I never was a true believer in ads being perfectly targeted. Like most people, you have more than one set of interests. It's why tire ads always are on sports pages and so forth. There's also what's known in the newspaper biz at ROP (run of page) which always meant whatever/wherever. Those ads were cheapest, but the advertisers NEVER complained.
Reinventing the wheel doesn't always work...
I've begun replacing G with Y on a number of pages as my Adsense revenue has been flat to declining this month and my eCPM is dropping like a stone tonight with AS. Fortunately, I can experiment. I just replaced a G leaderboard which continued to show 1 ad (looks stupid) with a Fastclick leader. I figure I'll get more just off impressions than I did with no clicks.
I also sent a lengthy email to Y advising them to kick some A$$ and take some chances, show some initiative and stop being so corporate. I also mentioned that a 45 day wait for payment actually turns into 75 if you begin counting at the first day of the month. Told them to cut that to the 20th like Fastclick. They're not a bank or finance company.
I encourage everyone in this beta to push on the Yahoos vey hard. Their success will free us from the monoploy of Google, which has grown a wee bit tiresome.
Sorry to prattle on. Got some late energy left.
Good luck to all.
With Googles new search update one of our long standing major sites took a hit, so we bit the bullet and took off Adsense for a trial run of YPN. We had put the YPN on one of our smaller sites and it received less clicks, but more revenue. Looking forward to see if this holds true for the larger site...maybe it will recover what was lost due to traffic.
Also noticed the refresh from off target ads to on target ads.