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The reason for this post is what I'm seeing in the server logs from AOL visitors. I happened to run an analysis of a short piece of the log recently, and I noticed that the total page views number was only 1/3 of the unique users number. That does not compute with me.
Looking at the raw log data I noticed something that seemed really weird. For some sessions the IP Address was changing with each HIT. This makes a single page view look like 20 or more unique users. I've looked through more logs and I only see this behavior with visitors coming from AOL Search.
I showed the log to the owner of the web hosting service I use. He's an Internet veteran who goes back to early Arpanet days. He said he's never seen anything like this, and he hopes it stops soon.
Can anyone shed any light, and most important, can anyone suggest ways to analyze the logs around this distortion? I checked the logs for two other clients who are hosted on other servers and I see the same thing, but their percentage of AOL Search traffic is lower, so it's not as big a deal.