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flash and seo

         

cuce

10:06 pm on Aug 17, 2005 (gmt 0)

10+ Year Member



I heard google is indexing flash now?

Is there anything special you must do to allow google to read your full flash 'websites'?

does it carry anywhere near the weight of a regular html site?

sitemaker

8:48 am on Aug 18, 2005 (gmt 0)

10+ Year Member



Where did you hear this?

If it's true, then firstly I doubt it will carry the weight of HTML as I would expect the algorithm to downplay the importance of Flash sites, given that many Internet users won't be able to see it. Secondly, Google isn't the only search engine, so even if it is indexing flash sites, do you want a site that can only be read by one robot?

whoisgregg

10:58 pm on Aug 18, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Google has actually crawled [webmasterworld.com] flash for quite some time. Google has also been able to return flash files in the SERPs [webmasterworld.com] for some time using the filetype:swf operator. Occasionally, that operator stops working [webmasterworld.com] and then it starts working again [webmasterworld.com]. Now as far as depending on Google or any spider indexing your flash content [webmasterworld.com], I don't recommend it. Future treatment of Flash files by search engines doesn't appear to be clear or even a priority.

cuce

5:59 pm on Aug 19, 2005 (gmt 0)

10+ Year Member



thats what I had figured. I have this stubborn client who needs all that fancy flash crapola. Looks like we're gonna be doing a flash version and an html version now. hehehe $$$ :)

Richard_N

10:06 am on Aug 20, 2005 (gmt 0)



why not just hold the text content in external text files and call them in to a hidden <div> on the page via PHP include?

That way both the flash file and the HTML stay in synch and the spiders will pick up and index the text. Perfectly good solution all round, and avoids having to create two versions of the site.

edgeportals

10:46 am on Aug 27, 2005 (gmt 0)

10+ Year Member



Richard_N, that would be considered "black hat" and subject to bans, etc.

The best way I've found to incorporate massive Flash while maintaining HTML/text content is to take the nod from Macromedia themselves. You'll notice Macromedia.com does not use 100% flash, but instead incorporates several components. Look into using the LocalConnection object to communicate between pieces.

imho

Richard_N

11:41 am on Aug 27, 2005 (gmt 0)



Well we have not had a problem to date! cant see the issue, we call in text files into regular XHTML pages all the time for content via PHP. The fact that their in a div with the property set to display:none should not make the slightest difference to the search engine. which does not spider the css file anyway.

Its not as if we are using senseless repetition, or lists of key words, or usuing text with the same colour as the background, its readable content mirroring the flash files text, and is an acceptable way of allowing screen readers access to the site content?

Sarah Atkinson

4:15 pm on Sep 16, 2005 (gmt 0)

10+ Year Member



I think Richard_N's way is a great way around it and should be the acepted workaround. With rules being it has to mirror content in the flash file and can not have stuffing in it. It could easily be community policed so users could report violators to google.

Although since the spiders can't tell if the content is hidden or not then I don't see how the flash site could automaticly be baned and in the off chance the SE manualy searched it and found out that you were "black hating?" it then if your content was good and matched would they got to the trouble of baning it? They are there to provide information relating to the users search with the best/most likly on top. I don't think they are there just to frustrate Flash developers

Richard_N

9:34 pm on Sep 16, 2005 (gmt 0)



Thankyou Sarah :-)

whoisgregg

9:16 pm on Sep 19, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



that would be considered "black hat" and subject to bans, etc.

Not really. Providing text alternatives to flash content shouldn't really be a problem if a hand check shows that you are legitimately providing equal content. (Or at least as "equal" as possible.)

Now, if you are keyword stuffing or doing some other silliness in your "hidden" text, then yes, you should expect that to land you in trouble with the search engines. (And if you are doing silly things, they won't care if it's flash content in your "visible" areas or if it's text and gifs.)

carguy84

6:10 am on Sep 20, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



given that many Internet users won't be able to see it

93% of users have Flash enabled, pretty good stats if you ask me.

That being said, I think there is nothing worse then a Flash derived site. Back buttons are useless, hotlinking to a specific "page" is impossible, and 99% of the time they inhibit the quick access of information.

Chip-

Richard_N

6:58 am on Sep 20, 2005 (gmt 0)



No, sorry lets dispel a myth. The back button is a programmable resource in actionscript, its just not utilised thats all.

whoisgregg

5:34 pm on Sep 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The back button is a programmable resource

The browser's back button? Or a "back" button in the flash movie?

Richard_N

7:07 pm on Sep 22, 2005 (gmt 0)



The browsers back button. You can define named anchors in the flash file on the root timeline and navigate between them using the browser back buton

carguy84

1:00 am on Sep 24, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Does the URL change?

Richard_N

7:13 am on Sep 24, 2005 (gmt 0)



Try it and find out. I am happy to try and solve problems for people but I damned if I am going to do all the work for you.

Do what I do, read, experiment, use it in your work. There is no substitute for knowledge obtained through effort.

mindaugas13

5:07 pm on Sep 25, 2005 (gmt 0)

10+ Year Member



I recently purchased Flash Pro 8 and am revisiting the basic architecture for a website I am about to develop.

For a long time, I went the usability/basics route, but now I'm realizing that a lot of people love eye-candy and it makes sense for this particular industry.

Does anyone have any suggestions/advice regarding developing a flash & HTML version of the same website. I want the "wow" effect for those who view it, and all the benefits of SEO for those coming from SE's/users who prefer to view it in HTML. I was planning on having a "HTML version" link on top of the home page but have most of the the page done in flash - a single self-contained swf that loads other modules as needed so you theoretically never have to leave that page - and all the transitions and everything are smooooooooth.

This is a shift from my previous plan which was to have an HTML site peppered here and there with flash to 1. create the first impression of sophistication and 2. allow interactivity with maps, etc. - where flash really shines, but also have the basic structure properly SEO'd.

Another thing - Flash 8 comes with an option to generate flash/version/javascript detect code but that results in 2 js includes and a vb include - will that hurt me SEO-wise?

From this thread I'm gathering that calling the same source txt files into the XHTML and Flash files would be a good way to keep synchronicity. Any other advice?

Richard_N

7:25 am on Sep 26, 2005 (gmt 0)



We have developed flash and html versions of the same site, we used flash remoting to talk to PHP which in turn talked to MySQL.

We were then able to serve up the same information from the same database, in both technologies, it would also have been possible to get the database to output as XML and call that in although experience has shown us thats slightly slower.

As for design we simply have a small fast loading page that says choose between flash and XHTML versions, both keep a similar look but the XHTML lacks the transition effects amd value-added features of the flash one.

Was relatively easy actionscript wise once we had worked out the relative path and level issues. On area which caused a problem as gwetting flash to remember and pass data across the various movies held in a centralised clip.

The second one was much easier :-)