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Research on Flash 'skips'?

Looking for published research on users skipping flash intros

         

rogerdodger

1:01 pm on Nov 24, 2004 (gmt 0)

10+ Year Member



Talking to a client about a new site. he wants to keep his old Flash movie intro, which I'm trying to get him to move or drop!
Anyone know of published research about the number of people who simply skip Flash intros, effect on search engines etc?

jatar_k

9:23 pm on Nov 25, 2004 (gmt 0)

WebmasterWorld Administrator 10+ Year Member



Welcome to WebmasterWorld rogerdodger,

I guess telling your client they're nuts didn't get you anywhere? I also assume that telling them they are crippling the most important page on their site didn't work either?

don't know of any links myself but figured I would welcome you and give this a little bump. ;)

zooloo

9:32 pm on Nov 25, 2004 (gmt 0)

10+ Year Member



Webpagesthatsuck may help you.

His advice regarding splash pages in general is interesting and true.

Mind you, when clients think they know better than the people they're hiring why don't they do it themselves?

zoo

whoisgregg

10:06 pm on Nov 25, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



research about the number of people who simply skip Flash intros

Your own logs should tell the story:
How many visits start with a request to your flash intro and end with the same page? Those people hit the back button. (generalizing)

If you need to track how many click the "skip intro" link just differentiate the link at the end of the flash intro from the skip intro link, like so:
[mydomain.com...]
[mydomain.com...]

Then you can see for the site in question the real numbers. :D

rogerdodger

5:34 pm on Dec 1, 2004 (gmt 0)

10+ Year Member



Thanks for the support and advice.

As you say, sometimes you wonder why they ask when they know all the answers.....

Good tip about the log, I'll look at this BUT it would be really useful if I could point at something published!

whoisgregg

2:57 am on Dec 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Good tip about the log, I'll look at this BUT it would be really useful if I could point at something published!

I completely understand "appealing to a higher authority." The log method is only if the client responds with, "well that may be true for other sites -- but not for mine."

Now to give you some ammo for your original question:

Provide a "skip" option to allow users to skip over a Flash introduction animation (commonly known as a splash page). Better yet, skip the splash page. Most users (approximately 94 percent) do so when given the option.

[ftponline.com...]

Flash: 99% Bad "Splash pages were an early sin of abusive Web design. Luckily, almost all professional websites have removed this usability barrier."

[useit.com...]

Avoid Unnecessary Intros
While intro animations are exciting, they often delay the user's access to the information they seek. ... On their second visit to your home page, skip the intro animation altogether...

[macromedia.com...]

Harry

3:06 pm on Dec 16, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Here's an article I wrote last year. Very direct.

[toondoctor.com...]