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That being said, I am trying to figure out which technology to learn first. Is Flash as diverse as Java? I'm already into Flash but, no expert by any means. Do I need to jump into Java?
I think Flash has already far outstripped java on the client side. If you're just looking for good looking interactive web pages then Flash is it imho.
My (future) sites are all marketing and ecommerce. My biggest need is to effectively process applications and storing customer information (server side). No lofty programmer aspirations in me. Thanks, again!
On the server side, java is superior to most of other technologies out there.
My biggest need is to effectively process applications and storing customer information (server side)
Flash won't do that for you though, you'll either need to program or use some ready made software to do it. If you're not really into learning to program then I'd recommend having a look at some of the threads in the ecommerce board about about out of the box software for setting up ecommerce sites.
java is superior to most of other technologies out there