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MySpace, Facebook and other social-networking sites are all the rage, but they're having to hustle to get advertisers on board
Is this a perception issue, or are advertisers simply being cautious of a new phenomenon?
Google hit it off by using targeted searches, and associations with icons have always worked, both of which are possible for most social networks. I suspect this sector will pick up when an effective method of marketing emerges. Assuming its compatible with the existing social networks.