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I'm getting ready to begin a reciprocal linking campaign and want to know if the above scenario would help my main domain in terms of link popularity?
I'm in the process of creating a comprehensive resource directory that other non-competitive sites would find extremely valuable to their visitors. This directory would be a sub-page off my main site. I plan to use this directory as a tool to build reciprocal links with non-competitive but relevant sites. But I've been debating on whether I should have a separate domain registered just for the directory, but then I wouldn't get the potential benefit of increasing my main domain's link pop.
Anyone else have any insights?