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Trusted Feed

AltaVista Sponsored Cloaking?

         

JK_Bowman

5:58 pm on Aug 16, 2001 (gmt 0)



Hey Gang,

If any of you have been to the AltaVista Submission page recently you might have noticed a change.

[altavista.com...]

AltaVista now has three ways to submit a site.

1) Submit via the free Ransom Note
2) Paid Submit via Info-Spider
3) Paid Submit via what they are calling "Trusted Feed"

The new program allows you to submit 500 URL's to AltaVista, and as you might expect AV lists lots of advantages to this new program.

[altavista.com...]

Additionally, of paticular interest is the fact that pricing is based on a PPC model.

------------

Trying to find some more info about this program I contacted AltaVista, and this is what I can relay.

First, the program is only for those domains and domains plus sub.domains that have 500+ total URL's. In other words, if you have three clients and between the three they have 1,200 pages - you can't get them in the program.

To me this sounds decidedly unfair to the SEO community, and as such I'd appreciate your feedback on this issue.

Second, the program is being pitched as the solution for web pages which are difficult to crawl. Users who participate in the program will be able to submit custom content. As stated by AltaVista, "Trusted Feed enables submission of custom titles, keywords and abstracts."

When I spoke to AltaVista about his I asked, then, what made this any different from cloaking? But the explaination was lacking.

The Rep explained that cloaking was a deceptive practice whereby the content presented to the spider was different than what was seen by the viewer - (i.e. misleading). OF course, I tried to explain that while this was possible with cloaking, that was not the value of it. But I guess we just didn't connect mentally on this issue.

Anyway, I'd appreciate your feedback on this as well. Getting your Title in AltaVista and also your Description is fairly easy. Except for the cloaking-type component of this program, I can't see the value of this "custom title and description" delivery.

Thanks.

4eyes

6:12 pm on Aug 16, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Sounds to me like a recipe for Amazon et al to take over the top positions fairly quickly by throwing another few thousand pages into the database.

Altavista has shot itself in the foot again IMHO

littleman

6:51 pm on Aug 16, 2001 (gmt 0)



I'm sure it is the parallel to inktomi's xml feed. If you are big and have the $$$ Ink will help you format and **optimize** the xml feed and never even touch your pages. It is everything that cloaking is, but much more sinister.

mivox

6:54 pm on Aug 16, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Tho, from what I've seen of the amount of traffic AV is sending around lately, any kind of PPC placement on their SERPs is likely to be a relatively inexpensive investment... ;)

angiolo

7:54 pm on Aug 16, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It's time to have a new Forum here, "search engine cemetery", where we can put flowers...(in gif format).

Knowing their incomes from "partner sites listing" they want to do it theirselve.

Marcia

9:18 pm on Aug 16, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>relatively inexpensive investment...

It might be not only inexpensive, but another way to test the keyphrases, which adwords is so good for. Just for big sites. Not pleasant though, that it's a minimum of 500 pages, they're blocking out a lot of good, relevant sites, including Mom & Pop.

I wrote a detailed email, asking a lot of questions, including whether several third level domains would qualify as one. They've left out a lot of information, probably wanting their salespeople to get sales prospect names and info.

Oh, and JK, I noticed that today is a year since your arrival here. Happy Anniversary!

bigjohnt

9:34 pm on Aug 16, 2001 (gmt 0)

10+ Year Member



I inquired about searchfeed also. Got a form letter, asking for contact info including URL. I imagine, they will eventually do an internal "controlled auction" with competing bidders with sites <and budgets> large enough to play. Users will get very sick of seeing the same sites across all permutations of their search terms, and voila! ..less traffic, once again. Another spike in AV's impending coffin.

IMHO of course..;)

WebGuerrilla

2:12 am on Aug 18, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member




Just got back from San Francisco. AV had a quite an army of reps pushintg the new program. The program is only for clients with more that 500 pages.

According to the reps, the feed will be ranked using the samer algo applied to normal pages. The cost of the program is $8.00 per URL an $.20 per click.

When I asked them to explain how the program was different than cloaking, they were a bit lost for words... :)

JK_Bowman

2:32 am on Aug 18, 2001 (gmt 0)



Hey G.

That's good info.. Thanks...

It seems to me, however, that it would be much more cost effective to just cloak than to pay $.20 cents per click.

Also, thank you Marcia for the 'happy anniversary' thought. :)

redzone

5:35 am on Aug 24, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The unique thing about the trusted feed program, compared to Inktomi's Index Connect program is that AV is not allowing any "mirror domains" to be used for submission.

That's right, the client's end site has to be submitted. We are one of five SEO companies selected for Phase 1, although they are marketing direct to individual networks.

The upside for end clients, is that sites with a database of products that are presented through dynamic HTML and CGI, will be able to be indexed in AV. Another plus, is that the XML feed will control which pages are presented for indexing. So a network that has not had AV "deep crawl" properly can take advantage of the program.

The negatives are obvious, but AV controls their index.

creep

8:32 pm on Aug 24, 2001 (gmt 0)

10+ Year Member



I paid for inclusion and get spidered once a week. It only has gone 2 pages on its deepest crawl...anyone similar?

Brett_Tabke

10:46 am on Aug 28, 2001 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



How can anyone justify the cost of such a program compared to just buying traffic at Goto or via banner ads?