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What is a better title?

         

circuitjump

8:22 pm on Jun 13, 2001 (gmt 0)

10+ Year Member



Which title do you'll think would be productive to AV.
<title>Wireless Internet-Network,LAN,WLAN,WAN,Anennas</title>

or

<title>Wireless Internet, Wireless Network(WLAN), Wireless LAN, Antennas</title>

Thanks in advance

agerhart

8:29 pm on Jun 13, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I would choose the latter CircuitJump.....

Robert Charlton

5:09 am on Jun 15, 2001 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



I think I'd try to target the different "wireless" phrases on different pages, and to build the pages for peripheral phrases as well. Check GoTo suggestion tool and you'll see search stats for lots of 3-word phrases that you might build into each page.

Brett_Tabke

6:06 am on Jun 15, 2001 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



I would use the second without the comma's. AV is not always partial to comma's in titles or meta descriptions.

Marcia

6:10 am on Jun 15, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'm inclined to agree with Robert about targeting different phrases on different pages.

Also, since it will no doubt be more competitive on two word phrases than 3 or 4 word phrases, I would use a longer phrase or two that also includes the two-word.

That way, the site can be found on less competitive, more targeted search terms, and also has a chance to move up gradually on the shorter, more competitve term.

I wouldn't repeat a specific phrase more than once, and I'd also stay to no more than two occurrences of a specific word, used slightly differently.

What are the exact phrases that searchers will be looking for?

Wireless network installation.
Wireless network hardware.
Wireless network components.
Wireless internet access.
Wireless internet hardware.

Very rough preliminary, for a general idea:
Wireless networks - installation of wireless network hardware systems and internet access.

If it's the same set of pages being delivered to all the search engines, I would imagine "one size fits all" is the route to go, and as Robert has suggested, individual pages can be targeted to narrow specifics.

Alta Vista doesn't appear to be valuing exact phrases in title to the same degree as Google, so after watching rankings and traffic for a few months you should be able to fine tune, based on search terms used and comparing placements and demographics for the particular products.

There are countless combinations possible, and Robert's suggestion of the goto tool is highly helpful for deciding which to choose.

With three sites, there is ample opportunity to try all different varieties of phrasing to see which works best.

Here's our Goto Keyword Selection Tool [searchengineworld.com].

Hope this helps some.
Marcia