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6:53 am on Mar 16, 2001 (gmt 0)

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I want to write my keyword, but I donít know which one is correct. Could you help me please?
1. Should my title have "s" or not
<Title> Shopping microsoft book</Title> or <Title> Shopping microsoft books</Title>

2. Should I use upper case for my < Title>
<Title> Shopping microsoft book </Title> or <Title> shopping microsoft book </Title>

3. In meat keyword, should I use "s" with my keywords or not.
<Mete name= "keywords" content="microsoft books, MICROSOFT BOOKS, Microsoft books>
<Mete name= "keywords" content="microsoft book, MICROSOFT BOOK, Microsoft book>
4. Altavista sees the word using upper case the same or different lower case as Microsoft and
microsoft. Should I use upper case or lover case in my keywords?

5. Altavista sees the plural word the same as or different singular word. Should I use plural word or singular word for my keywords.



8:48 am on Mar 16, 2001 (gmt 0)

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You should try to optimise for the plural in most cases as long as it doesn't change the word... However it would be better to create an anchor for both singular and plural
NumediaGirl :)