I have many niche keywords for many clients therefore postion 1 is not uncommon in goto.com. Does this mean that for every Goto affiliation, I'm paying the same click through cost as if listed on Goto? So far I haven't incurred any notable additional costs and Goto are boasting that they expect an increase in traffic to individual sites to be between 3-5 times more.
Is Goto going to give itemised reporting to indicate which engines the click throughs are coming from or are they just going to keep taking our money?