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Ink did this big rollout trying to bring resellers back into the fold, after they spit on us, like we were step children, when Yahoo first purchased Ink. We did inclusion feeds for two years before they dropped most of the resellers, then they wanted us to go through this huge certification process. (What a joke)...
Overture is pushing SiteMatch at Ambassador resellers, but they have their hands full trying to get advertisers to utilize the Content Match/Local Match product lines. Unless Inktomi cuts off the "free" listing route completely, I just don't see the viability of the product compared to other paid search alternatives.
I can't see any benefit in upkeeping a LookSmart listing ever since they lost MSN as a partner. We stuck with it just to see what would happen, and they seem fraudulent as well. I get the same click stats as I used to get when they provided us with an MSN listing.
They really seem like embezzlers. There is also no proof of traffic by reading my logs. I mean, I get detailed info on Yahoo!, Google, AltaVista, et al. Looksmart and it's partners show no referals, though.
It really seems underhanded.
joined:July 21, 2000
I am expecting something of a comeback for single page PFI in the future though. But currently I've gone from putting in hundreds of pages per month to (apart from feeds) none!
I don't really know if Yahoo!'s PFI is even worth it's weight anymore. There was a time when we collectively thought that a link in the Yahoo! Directory would be a bit helpful in organic positioning, however, I just don't see it making much of a difference, if any.
SEM has become an ad-buying industry. I truly believe that organic SEO is on it's way out as well, and that most people are chasing the dream that it will one day go back to how it was two or three years ago.
Unless you're in a fairly non-competitive arena, or you offer an incredibly unique product, invest your money into PPC.
Looking at the dates on some of these posts in "Paid Inclusion Engines and Topics", it's fairly telling that PFI has gone the way of the dodo.
Anything between $20 - $100 for inclusion is a bargain in those directory sites.