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I have been approached by a company offering this service. I understand these people set up 'optimised mirror pages' of your site. Are there any drawbacks to this? i.e. could it be considered spam by the SEs?
I presume the SEs link to their 'optimised mirror pages' which then redirect to our pages? Do I understand that right?
Has anyone else signed up for one of these services and was it worth it? Would it be too costly for a small(ish) advertising budget?
It can be useful if you have deep content that is otherwise not being indexed or haven't done the onpage optimization.
Pricing is per click depending on the category and there may be a cost assocaited with building the feed.
The way a SiteMatch Xchange feed works is the reseller of the service will work with you to create a data feed to send to the engines.
To generate the feed you might export a copy of your database with titles, descriptions, and keyword tags as well as the visible content on the actual pages of your website. The other way is to crawl your site and automatically pull all the necessary info from it.
The contents of the data feed have to be almost identical to what is already on the website, from our experience. There is some "optimization' of the feed involved, but generally it has to be very close to what is already on your site. If the content on the site is not already optimized then feeding the same content into SiteMatch Xchange probably won't do much.