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What are the options now for getting into MSN?
Site Match is pay per click, so forget that. Looksmart I hear is working again, but is that still a flat fee, or has it went pay per click also?
On the subject of Site Match, I haven't even looked at it. I get a rash even thinking about pay-per-click. I might consider it for some clients providing I can control the monthly costs. Do they let you cap the total clicks / total cost per month, just like Adwords?
How exactly can you "cap" your spend? Can anyone elaborate on this?
This is key to everything.
Site Match provides several options for how you budget your spending, including capping your monthly spending or prepaying a set amount. In the latter case, you choose when and how much more money to put in your account when you exhaust your funds.