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Big question for me: How deep should one go when conducting a keyword count. I have been running keyword density checks on all the visible copy. But.. lots of inconsistencies. Is AV counting first hundred words, second hundred words e.t.c.
Any idea, even a pointer in the right direction would be great!
title 5 words. 1 keyword and four "fluff" words. No more than 50 characters and no less than 20.
Meta desc: 1 keyword used three times. (stem it once - boats or boat). No less than 90 chars, and no more than 150. No funky chars or tricks in the desc. End your desc with ... (thats space dot dot dot ...)
Meta key. Use it twice and forget about it. (five words total and no need for anything over 100 chars).
url. use your kw once in the file name or path.
header. Use your kw once in a h1 heading at the top of the page.
body. Use your kw once in the first sentence (first word), and then no more than 7% of the remaining body.
use 3 paragraphs with true (p) tags.
Use your kw once in bold in a true sentence, and use it once in an italic.
menus and frill links to a minimum.
have atleats two offsite links to quality sites on the page.
body of the page as high as possible in the html.
alt tags - ignored.
linkage. Two levels of boostage : one at 250 links and one at 1000 links.
If it looks like an adult word - it *is* an adult word (becareful).
Will give it a go and let you know how I get on.
Have noticed some pages with no meta description which have featured prominently. They have picked up the first text on the page which is often the keyword in a heading tag as the description with 5-6 fluff words.
Thanks so much for sharing, I have been reading your stuff for quite some time. I have a couple of customers who are ranking OK in AV and using Java Scripts on all doorway pages. Are you certain they are banning these all around?
Also, my last try at analyzing keyword density left me totally confused, the results were scattered. Are you sure they are incorporating density (after all, AV only counts to two)?
I read today what you have been saying about themes and some of it is really making sense. Is there any examples you can point me to of sites you have built using this technique?
Again, I appreciate all the help for those of us who make a living doing this. Things have changed so dramtically with the SE's that the old theories are unreliable and way outdated. It is always good to hear new material, you really have done an incredible job tracking all this stuff.