Newbie questions - Paid inclusion ROI strategy

New to Paid inclusion

[tamarz]

I am experienced with PPC - ROI calculations but I am new to this concept

Does to $39 submission fee apply to EACH single page I submit? How much traffic should I expect for one page?
Will it remain listed "etarnally"?

Under what searches will my page appear? Does the $39 guarantee any ranking at all, or is there a spidering "algorhythym" involved?

In short - It seems quite expensive and with lesser control than PPC - as For each $39 - I'd need a few hundred clicks to justify the expense. is there a "textbook" paid-inclusion strategy?

[agerhart]

>>>to $39 submission fee apply to EACH single page I submit?

Yes.

>>>How much traffic should I expect for one page?

Depends on the target keywords.

>>>Will it remain listed "etarnally"?

No, the fee is annual.

>>>Under what searches will my page appear?

What is your page optimized for?

>>>Does the $39 guarantee any ranking at all, or is there a spidering "algorhythym" involved?

The results are algorithm based.

[graywolf]

So lets say you sell gift widgets. The widgets you sell for Valentine's would be different than the widgets you sell for mother's day, which would again be different for Christmas.

Are you fixed to that url, or can you change it?
Is using a 302 response code allowed?

[Warren]

Tarmaz

Actually you pay $39 for the first URL and $25 for all subsequent URLs.

Normally I would talk about renewal pricing but doesn't seem a lot of point now. ;-)

Paid Inclusion isn't for everyone. Basically I feel that you need to determine what you are trying to acheive and how much you are willing to spend to acheive this.

The benefits of PFI are:
* Fast Inclusion (48 - 72 hours for Ink)
* 48 Hour refreshes - fresh content and ability to optimize
* 12 months included in the index
* Reporting made available by the reseller
* Ability to submit deep content

And intil April 15th, you will get Yahoo! traffic as well. :)

When I speak about PFI, I point out that even though you may be picked up for free, can you afford to not have that traffic immediately? i.e. if it takes 8 weeks to get listed, and PFI takes 3 days, what is the return on those 8 weeks (minus 3 days) of additional traffic? In many cases, I have built the case for some large customer just on this point alone. Especially true for new sites.

Warren