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What is this?


10:49 am on Feb 19, 2004 (gmt 0)

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Dear Inktomi Search Submit Customer,
An email i received..
"Yahoo! Search has transitioned to its own search technology and is preparing to launch a new inclusion program. As a bonus for Search Submit customers, Yahoo! Search is providing a free trial of Yahoo! traffic that will end on April 15, 2004. During and after the free trial of Yahoo! traffic, you will continue to receive your usual traffic from the rest of the Inktomi distribution network.

When the new inclusion program launches, Search Submit customers will have the option of joining the new program for ongoing participation in Yahoo! Search results."

So what I take from this, is that Yahoo is creating something seperate from Inktomi? Seperate inclusion into the yahoo searches? What in the heck is the directory for then. I am confused.

11:07 am on Feb 19, 2004 (gmt 0)

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*What in the heck is the directory for then*

I'd see it more as an either/or situation, if you're not in the Directory, you better get with the Programme, and vice-versa ;-)

2:26 am on Feb 20, 2004 (gmt 0)

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The text you are referring to is what has been provided to all PFI resellers by Inktomi.

What does it mean? Here is what I know and are able to share:

1) If you are Inktomi PFI program now, you will get the benefit of Yahoo! traffic until April 15th. This is a bonus and you get this by being an Inktomi Paid Inclusion customer - you don't have to do anything.

2) Shortly - and I mean within a matter of weeks rather than months - there will be a new program by Inktomi for Paid Inclusion, replacing Site Submit.

3) The Yahoo! directory has nothing to do with it.

4) If customers want to take advantage of the Yahoo! traffic after April 15th, they will have to sign up for the new program - whatever form that will take. If customers do not sign up for the new program, then they will continue to get Inktomi traffic (MSN, Hotbot, Kanoodle, Overture etc) but not the extend reach created by Yahoo!

Does that make it clearer?

If not, then perhaps phone your PFI provider. Or wait until the official annoucement which is "coming soon".


5:17 am on Feb 20, 2004 (gmt 0)

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What I don't understand is will the current Inktomi resellers be handling the new Yahoo paid inclusion program or will it be strictly Yahoo reps handling their new program.

I also can't believe MSN is going to sit still much longer, with all the Google Yahoo changes, and not bolt from Inktomi.


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