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We have some websites which are into the database of Inktomi, but we didn't submited any of them. We were wondering if there any difference between been listed "naturally" or as a submited site. We have very good positions, with important keywords for us, searching into Positiontech, which should offer the results of Inktomi.
It's really necessary to submite a site into Inktomi's database to get listed in good positions?
Correct. There is no ranking benefit applied to PFI sites over free inclusions or the other way round.
The real benefits of PFI (for the advertiser) comes back to getting
a) being included quickly
b) staying included (for your subscription period)
c) being updated regularly
d) submitting deep content that may not otherwise be found.
The issue very much comes back to the advertiser to determine if any of those reasons are compelling enough to pay for inclusion, and if they are going to make their money back on the price of inclusion - ROI.