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I looked, and for the $100 on 2 urls I spent, it reported 200 clicks, with an average ranking of 5.1
that's in about two weeks, so right now, I paid about 50 cents a click. My adwords ads cost me more than that. Over a year, it will have been a much better investment than adwords.
I see more traffic from MSN than that (much more), so I'm a little confused. Adding my total adwords traffic to the 200 clicks reported by positiontech is still several hundred less than my log files show. I can only theorize that they don't track all clicks, since I'm pretty confident in my log files.
I decided to foot the money and cross submit my pages to fast and ask jeeves -- simply because when you look at the cost comparing to adwords, it's much less, and I'm spending a ton on adwords right now.
Also, my terms are not too competitive, and looking at current results, my rankings should be pretty good.
Just thought I'd share my revalation. What are your thoughts?
In my category Overture has much better ROI, given the time to the next sale is most likely several years and shouldn't really play a large role.
In other cats it can be very different.
Free SERPs are by a huge percentage the best performers, but you have to manage any volatility :)
It might be worth having a stab at submitting some key pages to netsol.