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>>A question for you: which group of consumers are you targeting - tech-savvy people, or the general public?
Tech-savvy people will know exactly what you're talking about, but the "general public" - people like myself, who don't have the foggiest idea of hi-tech concepts, would need things in simpler terms.
The main reason I brought this up is that the text should not only be geared to your target market, but when you're choosing your keywords, you'll have to "put yourself in the surfer's shoes" as Mr. Mackin says, and choose keywords that the particular intended site visitors will be typing in when searching for what you're selling.
You might want to glance through this article for a good basic overview:
[searchengineworld.com...]
Marcia
Thank you very much for your time and effort