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What to do about LookSmart campaigns?

4:48 pm on Dec 15, 2003 (gmt 0)

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So Jan is going to be here before you know it and MSN is going to be dropping LookSmart results.

What's everyone doing with their LookSmart campaigns?

Those of you who hate LookSmart can stay on the sidelines for this one - some of us, me in particular, get a boatload of traffic from LookSmart via MSN and losing that traffic is going to hurt.

Should I suspend my campaign right after the first of the year, or just trim the budget way back until we see what's really going to happen?

If I cancel or scale back on LookSmart, where should I be investing those dollars? More Adwords? More Overture? Something else?

4:59 pm on Dec 15, 2003 (gmt 0)


WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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I plan on scaling our budget back to the minimum monthly spend, and then carefully looking at their traffic and conversions to see if it's worth keeping around or not.

I've never checked to see where else they are featured, but I'm sure there will be a slew of articles in January by others who've done the full research about Looksmart.

3:18 pm on Dec 18, 2003 (gmt 0)

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So once LS is out of the picture at MSN, will results simply be Overture and then straight to INK (at least for the time being)?
3:48 pm on Dec 18, 2003 (gmt 0)

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I've stopped all running LS campaigns and have requested a refund for balances. LS does not make it easy to request the refund (the instructions for requesting the refund are not clearly visible).

Many of you will probably wait until January. I wanted to get mine done before the rush starts. ;)