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Paid Plan 101

Beginners Plan

11:27 pm on Dec 3, 2003 (gmt 0)

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I'd like to start a post where people list their first 10 (or more) steps when it comes to starting your PFI or PPC campaign.

What's first?
What's last?

Basically, where do you start, what is the best order and how to best spend your advertising dollars.

Anyone care to lend an opinion? Also, tell us how much success you've had by following that plan!


7:38 pm on Dec 8, 2003 (gmt 0)

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1) Get a client.
2) Build XML feed.
3) Put up on Inktomi.
4) Get money.
7:53 pm on Dec 8, 2003 (gmt 0)

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It depends on the size of the site. Paid inclusion (per URL) is best for smaller sites. Trusted feeds are best for large XML based sites with many different products. You would pay per click on these.

Paid Inclusion sites off the top of my head:

1. Inktomi
2. Ask Jeeves
3. Altavista

Go for Ink first as this will get you into MSN and into Yahoo at a later date (most probably). I would also go for Ask Jeeves/Teoma because the free route seems to take months to update. Altavista - maybe, maybe not. Same for FAST really. If you are being spidered already there may be no need to use PFI.

Lots of success :) It just depends what you budget is.