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"...at the moment, that's in line with what the FTC has said -- that paid inclusion doesn't need to be segregated if there's no boosting happening," he said. "I'd suspect if they were to look at it, and saw that boosting was there, they'd want it to be separated."
When asked whether Yahoo should give the public notice that some Web search results are paid for by the click, (Yahoo spokesperson) Lee said "as long as consumers are getting what they want, that's all that matters."
From CNET News.com [zdnet.co.uk]
Uh-oh, the cat's out of the bag.