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LookSmart Looking to Trump Yahoo! Move

     
5:16 am on Oct 2, 2003 (gmt 0)

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LookSmart today debuted Sponsored Listings

http://www.rapidcityjournal.com/articles/2003/10/02/ap/HiTech/d7ttqsag0.txt

"The company hopes to lure much bigger customers, such as Microsoft's MSN.com"

5:22 am on Oct 2, 2003 (gmt 0)

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Guess this post could have gone in the PPC section.
5:30 am on Oct 2, 2003 (gmt 0)

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wonder what the minimum bid will be?

.05 - .10 - .15?

Tried to check it out, but I get the following message:

"We're sorry, our site is currently down for routine maintenance. Please come back soon.

Thank you."

5:32 am on Oct 2, 2003 (gmt 0)

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"The company hopes to lure much bigger customers, such as Microsoft's MSN.com.... MSN already incorporates a Web directory compiled by LookSmart in its search engine."

It seems somewhat confused about what Looksmart already offers - "LookSmart boasts 30,000 advertisers who pay the company to conduct more comprehensive and frequent searches of their Web sites." Is this a reference to Wisenut? Or is the author confusing spidering with the current PPC model?

And are they actually suggesting that MSN will consist of Looksmart PPC listings followed by Looksmart PPC listings? What a horrible thought ;-)

5:37 am on Oct 2, 2003 (gmt 0)

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Yeah, sounds weird. Maybe they are getting rid of the fixed .15 cent thing and going to a strictly bidding system.

And in doing so they are hoping to replace Overture on MSN.

Who Knows!

6:21 am on Oct 2, 2003 (gmt 0)

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Ok, so far they have:

RoadRunner, CNET, InfoSpace, Cox Interactive, Dogpile, Excite and Mamma.com

Maximum CPC set for keywords. The actual CPC is automatically discounted to the minimum value necessary to maintain the listing's current position.
No set-up fees.
No cost to update.
$15 monthly minimum per account.

Placement:
Sponsored search results.
Determined by combination of relevancy, (click-through-rate (CTR)), and maximum cost-per-click (CPC).

[edited by: 4crests at 6:30 am (utc) on Oct. 2, 2003]

6:29 am on Oct 2, 2003 (gmt 0)

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Whatever.
6:41 am on Oct 2, 2003 (gmt 0)

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doesn't work.

tried to open a sponsored listing, but it just signs me up for a looklisting.

geesh

Yeah, i know it probably isn't worth much unless they sign up MSN or some others. But, I would liked to at least see how it works.

6:53 am on Oct 2, 2003 (gmt 0)

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>But, I would liked to at least see how it works.

As it is from L$ it will probably eventually work one way and after a few people have signed up for it they will change the agreement to make an extra couple of quick bucks ;)

Hopefully MSN will not give these guys the time of day on this initiative and then we may finally see the end of them!

6:53 am on Oct 2, 2003 (gmt 0)

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Yeah, i know it probably isn't worth much... But, I would liked to at least see how it works.

You can always wait until you get your $50 LS settlement check.

8:17 am on Oct 2, 2003 (gmt 0)

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Anyone remember looksmarts bidsmart (Bidding PPC) in the UK? It died while back.
5:58 pm on Oct 2, 2003 (gmt 0)

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Hi Smiley,

Anyone remember looksmarts bidsmart (Bidding PPC) in the UK?

Do I - tried it for a range of things and got a very poor ROI and found they had boosted clickthroughs during one month to 160% more than I recorded.

They will, IMHO, always be a second tier ppc model along with webfinder.

TW ;)

9:18 pm on Oct 2, 2003 (gmt 0)

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To be fair to Webfinder, they have only just started. They have already incorporated location specification into their PPC offering, which is more than can be said for some of the competition.

Their real problem is distribution, or lack of it, for the moment. They are making significant efforts to build the distribution network, and Thomson Local is putting a fair amount of cash hbehind the project as far as I can see.

I can't see them competing with Overture and Google, but they might give Espotting some competition in the UK.

1:41 pm on Oct 3, 2003 (gmt 0)

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Frankly, I think webfinder's problem is their reporting.

It simply isn't good enough for an accountant to say yep - I can audit that. Unless the sales people, invoices and online reports start making some sense then our accounts looks like we have already spent a fortune on webfinder, but we can't work out what we spent it on!

Anyway - as for the opening messeage:

[rapidcityjournal.com...]

I get "page not found"

What happened there then?

1:57 pm on Oct 3, 2003 (gmt 0)

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Hi BobbyD

Fair-do's - they have just started, but they are also taking upto 4 weeks to review listings due to the number of advertisers wanting to have listings activated.

Agree with their potential given the Thomson backing - if they do get a couple of good deals (especially with the likelihood of Espotting losing Yahoo next year) they could well both be battling out the large portals.

Sticky sent

TW;)

[edited by: TinkyWinky at 2:18 pm (utc) on Oct. 3, 2003]

2:00 pm on Oct 3, 2003 (gmt 0)

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I haven't heard of Looksmart BidSmart, but for some reason Looksmart BS just seems to make a lot of sense. ;)
3:24 pm on Oct 4, 2003 (gmt 0)

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hooloovoo22 - I now have coffee all over my keyboard & monitor!