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lycos Insite Select

whopping 9 clicks since beginning of year?

     
9:17 am on Jul 20, 2003 (gmt 0)

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I've paid for a bunch of PFI through the Lycos/Fast "Insite select" system. I notice that they now have "Click Throuch Charting" and so I can tell how many clicks the PFI has produced. I'm getting a whopping 10-15 clicks per. This is pitiful. Is this common?
9:31 am on July 20, 2003 (gmt 0)

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>Is this common?

It is common when webmasters:

a) Haven't optimised their sites.
b) Have not considered the phrases they are optimising their sites for and analysed the competition where the results will appear.

For example, I put 100 URLs in PFI for a site selling holidays/vacations. Although it is a pretty competitive area, by researching the phrases to target properly the site received over 25K highly focussed, targetted and converting referrals in the first 6 weeks of its existence with no PPC or Google listings.

You can get great results from PFI if you work at it. However, just thinking that you submit and you will get traffic is not really true.

10:46 am on July 20, 2003 (gmt 0)

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hmm. yes, I think I do site optimization pretty well. But on the other hand, maybe I'm not PFI'ing enough pages of my site. I only PFI one or two pages - I guess that's pretty silly; I should be PFI'ing any/all pages that are optimized for different search-phrases. That sounds like it corresponds a bit to what you're saying, right?
12:04 pm on July 22, 2003 (gmt 0)

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I have never had much luck with Lycos PFI, and I'm confident my pages have been optimized correctly (Although I'm a new member here, I've been practicing SEO for 3 years now). I just don't think that Lycos has the traffic to pull in big revenue regardless of the number of pages you submit.

I know it's a little late now for this, but I think the best way try advertising on Lycos is through their Adbuyer PPC program first. For only $.05 a click, you can cheaply determine the number of people that actually use their network of sites.

Keep in mind though that Overture listings appear in Lycos results even before Lycos PPC results do.

1:12 pm on July 22, 2003 (gmt 0)

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I should be PFI'ing any/all pages that are optimized for different search-phrases

(uh-on, quoting myself here)
I've just added a bunch of pages on a site that has been getting very little trafic from Lycos/Fast. I'll wait a coupla weeks and let you'all know how it works!