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Any links to the site or information would be greatly appreciated.
I did finally ask the PM if she could get more details and the owner just said that she wanted the "other" service besides Google Ad Words and Overture. I did suggest Inktomi and Looksmart.
A follow on question: I've only used Inktomi previously with good success. Do you know why anyone would use Looksmart in addition to or instead of Inktomi?
Do you know why anyone would use Looksmart in addition to or instead of Inktomi?I think im right when i say that in MSN.co.uk the LS listings are placed higher on the page than your Ink results. So theres a reason.
Also LS and Ink supply their info to different SE's/Directories/Portals or whatever. So being listed in different places is a good thing, submit to both and you will have a wider reach, albeit a bigger dint in your budget, but depending on your audience and conversions you could make that back in sales.
<added>If i had a choice betwen the two, and i could choose one it would be Ink, mostly because of the possible future with Y! SERPS if they do switch then referrals through thte Ink database could be Huge.</added>
They claim "Track ecommerce sales and revenue, store forms, lead generation forms, special offers and much, much more."
It seems like valuable inforamtion, I'll have to check into exactly how this works, it almost seems impossible to track automatically!
Just curious, while I have your attention ;-)
The problems ive had in the past with thes types of progs. is that they dont give you enough information, or everything but what you want. It depends which information is most important to you. But as a general rule, if they offer a FREE trial take it and see if it works for you.
Im sure there will be many others here, who can suggest a reputable company, or share with you their experiences with "EngineReady" :)