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I never got good results on goto.com back when it was cheap it was expensive. Waste of money for me (although I know it is worth it for some people). Google Adwords is an awful lot of work, that if spent on creating content will results in renewable traffic without extra effort. Waste of time and money for me.
But PFI is probably a good idea for directories and the like. As long as it's a one time thing. Are there any?
Who are the big players in PFI. Does PFI mean to you directories AND SE or only SE. Thank you.