LS paid submission (UK)

what's the general SEO strategy

[fom2001uk]

So far, I've only ever submitted sites to LS via Zeal, but now I want to take the commercial route for a couple of sites.

As far as optimisation goes, I guess it's all in the description, and works the same way as Zeal, except that the editors are more likely to re-write it.

In terms of keywords, should I be looking at competing pages in the LS directory, or ones which are prominent in the MSN serps, or is there more to it?

[dazz]

I have a site in Looksmart UK and im not sure its worth the money. I get 10x more hits from INK through MSN than I do from being in Looksmart UK.