Forum Moderators: open
First off, I just started at this great job 2 months ago and am a novice at SEO, etc. So I had no idea we were bidding on this term. Furthermore, after investigation-I found that not only are we bidding on the above competitor, but we have a whole Campaign titled, "Competing Stores" which contains about 50 adwords.
All I found in Google's Terms is this:
Google may offer the same Target to more than one advertiser.
My questions are:
1. Legally, do we need to stop bidding on these words?
2. It seems to me PPCs wouldn't allow this, however it's not like we "hid" an adword in a huge campaign, it's got it's own! So is this something Google would have missed? (it's been out there since June 2002)
3. Are we big jerks for keeping it out there? I'm leaning towards yes, but the ultimate decision is not mine to remove the adwords.
Thanks in advance!
AnneG
Google 'review' AdWords automatically using a program. Human review is only done if people complain about specific adverts or when Google eventually get round to checking you. Of course, I imagine the more complaints you get (from external or internal complaints), the more you are likely to be human reviewed.
Any respectable business would not bid on any trademarks of any other company unless they sell the product/service or offer information on the item.
Thanks, I thought so. It is common sense isn't it? I'll pass the info on to the superiors.
AnneG :)
