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Next in line would be Teoma - not necessarily for traffic, as it hasn't been a great referrer yet, but because it's my personal favourite and could easily do well in the future. Certainly not the most scientific or businesslike approach to take when deciding where to spend your cash though!
The Beta version of MSN has now gone live and the results are impressively displayed with OVER serving PFP and LOOK serving the PFI results.
INKT provides backfill.......at this point in time.
Do NOT pay LookSmart, despite what the Jillibert says ( Jillibert, for one reason or another, seems a bit TOO 'pro looksmart')
Also, if you get into the ODP - you will end up in INK with NO need to pay them, either.
But if you *must pay* and it's the US market, I'd stick with INK, best value in PFI bar non.
If your funds are limited then I would avoid PPC as there are no long term benefits from this service (only good for short term hits till your site has been indexed a few times and is listed in the SE's) and it can kill the wallet :( money better spent getting results further down the line...
PFI as suggested Ink first and my personal second would be TEOMA I think we are going to see a lot more from this SE very soon ;) *remember* this will not bring hits overnight :( but in the long term should serve well :)
Teoma is new and seems to be making a harder inpact... plus it returns good results in ask.com askjeeves.com and all regional sites i.e. *.co.uk
PS - this is my *own* personal thoughts and I am sure others may agree to disagree :)
[edited by: Alternative_Future at 12:33 pm (utc) on Mar. 11, 2003]