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Is Altavista getting desperate?

     
2:58 pm on Feb 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I got a piece of spam from them today.

With a subject:

AltaVista Keyword Advertising, WIDGETS and related keywords are ava ilable

Where WIDGETS would be one of the keywords I used for ppc listings at adwords and overture.

6:44 am on Feb 11, 2003 (gmt 0)

WebmasterWorld Senior Member jeremy_goodrich is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Could be. Their market share is down...they need a compelling reason to bring back their traffic and not more marketing spin.

I think they just don't get it -> without people that are into the engine, for the information found there you won't get enough of a user base to make the advertising worth while.

They need rebranding, and repositioning. Altavista.

The name resonates with many of us here...we probably used it, once upon a time.

It's sad, what that great brand has become...they need spin -> about something real.

How long are we going to wait until they deliver? Or will they go out of business first?

 

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