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I think they just don't get it -> without people that are into the engine, for the information found there you won't get enough of a user base to make the advertising worth while.
They need rebranding, and repositioning. Altavista.
The name resonates with many of us here...we probably used it, once upon a time.
It's sad, what that great brand has become...they need spin -> about something real.
How long are we going to wait until they deliver? Or will they go out of business first?