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However, I've only seen 5 clicks for all that activity...despite good rankings. :(
If they get more distribution, it would be great, but I think the biggest hamper on more people actually using their search engine is the interface -> example, those links on the bottom.
It makes it pretty hard to see more than 1 set of results. And honestly, aren't the results what people are there for, and not the advertising? Mucking about with the user's intentions is a great way to frustrate them and convince them to search elsewhere...
anybody else think we should all chip in & buy Altavista a clue?