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Only 5 sites link to my home page. My content management system is vignette.
Any tips or thoughts on how to improve inktomi rank would be appreciated.
joined:June 28, 2002
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I think many other webmasters are in the same position as you are in terms of ranking at Google V others (including Inktomi, Fast)
I would love to be able to answer that question, however as a UK site, Inktomi have NO real traffic to give in the first place.
The only decent partner is MSN, however after MSNs own featured listings, Overture results, Looksmart UK and then Looksmart USA... there really isnt anything there.
I am sure a few other members on here do very well with Inktomi, and no doubt they will share their knowledge.
Paying will get your paid page indexed but if it's already in the index then you don't need to pay for that purpose.
What paying does do is provide 48-hour refreshes so you can tweek your page to move it up in the MSN Web Pages results, hopefully getting a top position in the bottom tier of the MSN listings.
Beto_Stone, paying for one page gives you a tool for iterative optimization, but highly competitive areas are pretty well spammed out so you'll have to really fight your way up unless you pick some keyword combinations that are not competitive.
The best approach is to pick some non-competitive keyword phrases that are not buried by higher tiers (like Web Directory listings, sponsored and featured listing) and optimize for them. But don't expect a flood of traffic, and if you break Inktomi's optimization rules you might get your whole site banned.
For one site we have over 1200 paid pages that have remained in the top 5 positions for months. There are another 800+ free pages that come and go. Sometimes they even outrank the paid pages but only for a few days. The free pages are, at best, unpredictable frosting on the cake.
Homepage No 1 at keyword on Google and not showing up at Inktomi, although I'm pushing it with PositionTech. INSTEAD Inktomi ranks some product pages that do not have all the Meta tags, but bad ranking as could be expected. PS: never spammed the engine.
Any idea why? Is there a regional/origin issue with Inktomi? Its a .com site but submited from overseas.
I do verity, and I'm glad to share it. I had a couple of pages in for a small site that expired last February and were removed and never renewed. In a few months they were back in - no changes made - and have been ranking as well as they were when they were paid for.
What I can say is different now is that when they were paid for there were only a few good inbound links, now there are a lot of links. But the ranking is no different, it's a bit higher now and actually couldn't be better at all.
The advantage with paying is, as mayor suggests, being able to tweak frequently, which I did when they were paid. Another important point is that while it's lucrative, it's not competitive and is not competing against those who do a feed.
I've got the same thing on another site, also expired last February. It's a pretty worthless listing, I can't imagine why people pay for those keywords, but it's doing better now than before.
These are NOT the same as competitive categories, I can't comment on those. I've done nothing more than low to lower_medium competitive stuff with Ink so far with paid. I like doing the paid for new sites, it gives a chance to work on the pages some right away and make changes frequently. I'll only do minor changes, never anything major all at once.
Optimizing for Ink isn't the same as for Google. Doing well with Google doesn't mean doing well with Ink, but from the limited amount I've seen, what's done well optimized for Ink also does well with Google. One is basically on-page, the other is more off-page, but put together, it seems to work for both.
You can see that about Google by looking at pages that rank with the search words only appearing in pages that link to the page, not even on the page itself. That won't happen with Ink, you can't do that. It's Google's weighting of off-page factors that throws people off when making the comparison and trying to get the hang of Ink.
With Inktomi, while other factors enter into it, the concentration is primarily on the page itself.
>>Homepage No 1 at keyword on Google and not showing up at Inktomi
Homepages can be too generalized and not tightly focused enough. And sometimes they reflect keywords that are more competitive than interior pages, which would naturally be harder to rank for. The homepage may rank well with Google because of a boost from inbound link text and good PR, which won't work for Inktomi.
If a homepage is doing well with Google it doesn't pay to take a chance and fool with it, because of the amount of traffic Google can bring. It's better to experiment with a page within the site that isn't too critical to learn the ropes with.
[edited by: Marcia at 10:59 am (utc) on Dec. 29, 2002]
joined:July 21, 2000
I had a page that consistently held a top 3 position for a competitive keyword. I let the annual renewal at positiontech expire in november. Not that page fell to about 220. The page didnt change at all, so clearly paying to play gives you some sort of advantage.
Realistically though, my top 3 position netted me virtually no traffic. It was buried after 4 pages of LS backfills on MSN. I'd receive about 500 - 800 daily visitors from my google top 3 placement for the same word. I would receive about 2 a week for my Inktomi placement. Crap - utter crap.