how does one get higher in the serps in altavista?

Don't want to pay

[ann]

I don't want to pay as I am in there but no where as high as in Google. So, how does one get ranked higher? Is there a different set of rules for optimizing for AV?

Just curious as they may become a major player again and I want to be ready. :)

Ann

[Mike_Mackin]

>they may become a major player again...

On Black Monday they were to begin spending $120 Million to drive traffic to their site.

Has anyone seem any AV ads YET?

[NeedScripts]

Has anyone seem any AV ads YET?

Lots of them at download.com.

[seth_wilde]

"Is there a different set of rules for optimizing for AV?"

Same set of rules.. but with less emphasis on link popularity