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And as Seth mentioned, they'd best find someplace else to display those listings - and fast too, else they're likely to see a huge decline in revenue as more and more people don't renew those one year spidering deals.
Because it's unlawful for INK to affect WHERE Amazon shows up in the SERPS, it'll still be possible to come in ahead of them, just as we do now (sometimes) in Google. (And if that's not the case, watch for the E-Bay's and CDNow's to start a little clamor).
What I think is most interesting about the article is the fact that Amazon's feeding INK the data rather than a spider hitting each page. So much for needing good navigation. I'd love to be able to dump a URL, description of my design, and a batch of keywords to the search enginges.
In the end, though, Amazon is still paying for inclusion, not paying for top, or any other ranked placement. They're just paying to get in there.
I'm regularly ranking higher than Amazon for dozens of products for which they have placement in Google now (not counting the hundreds where Amazon didn't get that product into the index). Sure, there are literally thousands upon thousands more where Amazon is ahead of me, but on many of those, I'm creeping up each month, as well. The giants are big, and it takes time to work out, but a solo computer geek such as myself can always get better placement with work and time. I have even managed to sneak ahead of Amazon on many MSN listings. (Money helps, but it's not always necessary - I've paid less than $50 on promotions this year).
It's an interesting article and lets me know I've got a little work to do this Christmas to keep my MSN results fresh and broad. Thanks for the tip, CuriousWeb!
Please correct me if I'm wrong. I may be confusing it with some other program.
If I understand this thing correctly, it's kind of like back to metatags where you can make sure the page shows up under the keywords you want. Now that may not put you at the top of the SERP's but it would sure help you beat out a lot of harder-to-interpret pages.
It is not a guaranteed placement, rankings, or clicks, but it is really hard to believe that there is no advantage to IC than simply including more pages and refreshing them more often - especially since they get paid per click.