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This has worked, but what I didn't anticipate was the staggering drop off in sales from about the same amount of traffic.
It appears that the AOL component of the Inktomi traffic was much more valuable than I had realised.
Anyone else seeing the same thing?
To make things worse, last month I was hit with a Google PR0, for unknown reasons, so I'm not even getting any AOL traffic that way.
Believe me, I would like to get traffic from Google, but as its new index settles down after the latest update and my PR0 penalty remains in place I have no choice but to pursue other options.
Like many other webmasters who have posted their stories about losing their Google rank in these forums, I have no idea why I have been penalised - I don't use cloaking or doorway pages or other tricks, I don't use position checking software, I don't have multiple interlinked domains etc. Just a simple, straightforward site which had PR5 until May...
I have emailed Google with no response - they seem to be an arbitrary court with no right of appeal allowed.
Rather than throw away two year's work and start again I have to resort to the pay for spidering engines, since PPC doesn't work due to the nature of my site....
There are fragile buyer/vendor alliances that can change and tip the scale at any time. The buyer's themselves are in a market that is less than stable.
Buy outs and shareholders demands can change the landscape in short order.
You need to keep your eyes, ears, and your mind open. If you are prepared, when major shifts occur, you will come out ahead of the pack.