Forum Moderators: open
The Search Toolkit is available as a multi-threaded server product. For easy integration with the parent application, a Java API is provided for the product, as well as an open, socket-based interface using an XML-based and HTTP-based protocol.
Unfortunatly, no further info is available on its availability, nor do they mention how much it costs or any details worth knowing.
From the site, it appears to be an 'api' that is chained to a server based product you purchase from Inktomi (eg: this is NOT a Google like open API).
[ptc.com...]
On the upside, cudo's to the the Ink pr department for the online site. I've read alot of adcopy, but that takes the cake. It's the best mix of adcopy with techno baffleing double talk I've ever seen.
Seriously, if you ever write adcopy, go read that site. You have no idea what the product is, what the product does, how it operates, what you are going to get, what type of advertising is in it, how much you are paying per search, how much the software costs, or what is required for installation. There is no way that little old tech reporters on the net are going to be able to sift through it. It's brillant. It should be in an advertising hall of fame.