LookSmart & Inktomi relationship

LS listing dropped & Ink listing skyrocketed

[namniboose]

My LS listing was dropped and my Inktomi listing simultaneously jumped up 4 pages. The title and description returned to the metatag title and description, which has more keywords that the LS listing.

I was under the impression that even though Inktomi adopted the LS title & desc, it was still ranked on the metatag title & desc.

Something has changed and it's not my website!

[sparrow]

I have the exact opposite problem. I've dropped, on top of Ink adding a page that I never submitted.

What is going on at INK!

[Marcia]

I don't know if it has any relevance, but on one search term I watch there had been loads of LS listings, so the Ink results were buried. Now it's down to about 8 LS listings (I suppose the clicks got used up). The Ink results are way up on a few search terms in that category as well as a few related, including the pages I did.

One of those had a paid LS listing and there's a paid interior page, and the "normal" title and description are being displayed on both. I don't know because I haven't asked, but I imagine since that site uses Overture and MSN featured listings, the L$ didn't fly with them after the clicks got used up.

[chiyo]

A looksmart editor made a boo-boo many years back when it was free, and gave a description of our site based on a very small section of it, sentencing our business magazine site to being a "business travel forum" for ever more.

I wish LS would drop our site and let our Inktomi pay for spider work properly! At the moment MSN users come looking for a travel site...

[namniboose]

Definitely not the case on this occasion, Marcia.

My Ink listing is still at #49 on MSN because of the LookSmart sites!

[Marcia]

>At the moment MSN users come looking for a travel site...

chiyo, don't say that too loud around here! ;)

>>My Ink listing is still at #49 on MSN because of the LookSmart sites!

namniboose, yours is a much more competitive category, they must be paying L$. Nothing can be done with MSN then, so if you're OK on that page with AOL, for the time being I suppose that's all you can expect with that phrase on that page.

If it's OK at AOL, once they switch to Google you can do an interior page optimized for a phrase that's applicable, but not bucking that kind of LS competition at MSN and switch pages. That way at least it's not a total loss altogether.

If it's the page that's doing well at Google, I'd leave that one alone. In fact, with AOL going with Google, I'd do even more for them. Not changing what is, but developing more useful content for the site, which makes Google happy and also site visitors. Then you might also hit on a search phrase you hadn't thought of before and you could do an INK page for that. It never hurts to increase a site and broaden the scope of keyphrases, as long as it all remains relevant and topical, on theme.