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Why on earth not? Why shouldn't a new site be able to out-optimize an existing site for any keyword? WHAT IS THE SECRET? I have followed all the advice I can glean but nothing changes - I am still stuck on page 5.
Is there some kind of 'grand-fathering in' of old sites? Is there a click-popularity factor so the high-ranking sites stay there?
AAAAAAAAAAAAAAAAH! I WILL NOT BE DEFEATED BY A ROBOT!
Ouch, not #5, page 5. You're at #54, and if it's the main phrase for the index page, you've got some competition there.
>title & description
namniboose, if it's the index page, you've got quite a variety of keywords in the title. Unless you're ranking well for phrases using those words, it might be a good idea to take a couple of them out to give more emphasis to the more important ones.
In beginning of the description, unless you're ranking for the phrase in the first five words, take out north shore, leaving just the main 3-word phrase, and use the five word phrase toward the end of the description.
Couple of things, on the page:
Where you've got: >>Welcome to <word>'s beautiful North Shore!<<
Change it to >>Welcome to the beautiful North Shore of <word>!<< Not the possessive, people probably won't search on that. Where you've got rooms in a link within the text, change the link text to "keyword rooms." For >>great accommodations<< change to great "keyword accommodations."
Get the words at the very bottom of the page a bit more. Where you've got "prices" change it to "keyword prices."
There could be a bit more, but you get the drift - without overdoing.
I still have not seen anything that shows me the click-thrus or linking helps with paid INK.
INK just loves the good old fashioned spam methods of a few years ago
-s-
In your copy, don't get experimental with alternate word forms or word order. Just go after your main phrase like a pit bull.
I've seen this over and over. Pick one phrase. Nail it on one page. Repeat as desired.
It's true that the index page is optimized for Google - I did try optimizing other pages for the other keywords but, of course, Google only ranks my index page highly, because that is where all the important links go. My index page gets well-ranked on Google for all those keywords that I have optimized for.
Thing is I tried a mirror page for Inktomi, optimized for ONLY my major keyword, with only that keyword phrase as my title and the phrase repeated twice within the description (and little else).
I experimented for weeks with different combinations, but I couldn't get above page 9! That made me think there must be either a link popularity factor or a 'grand-fathering in' factor.
I would consider doing an entirely separate site for Inktomi and heavily optimize each page but my experience with the one mirror page makes me think that might not work.
I will try some of your suggestions, Marcia, while I'm out of Google's index this month. Thanks for taking the time!
[webmasterworld.com...]
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(edited by: Marcia at 6:18 am (utc) on April 30, 2002)
It's not easy and it means that general terms are generally a wash.
The pages I have in Ink are not single term optimization type pages, but have many relevant keywords and hardly any overture or LS positions, so it is not that hard to get the traffic.
I have good ranking on Inktomi already for some less popular keywords (but not many hits) and I think I have got my answer as to why it seems impossible to out-optimize older sites: it looks to me like BOW sites are grandfathered-in.
So my next project is getting into BOW. Inktomi is foolish if it doesn't give paid sites a hope in hell of competing for those popular keywords. I probably won't be re-subscribing many of my pages to Inktomi.
It doesn't look like the BOW pages are listed better than the paid ones ... I tried several very competitive phrases on Ink Pure Search [169.207.238.189] and paid listings (those using redirection instead of direct link to web pag) are frequently ranked well.
ArturX