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Improving ranking in Inktomi

There must be a way!

         

namniboose

2:19 am on Apr 26, 2002 (gmt 0)

10+ Year Member



Inktomi is one of the only search engines I haven't had much success with and I keep hearing people say, in effect, don't bother to try and compete for popular keywords.

Why on earth not? Why shouldn't a new site be able to out-optimize an existing site for any keyword? WHAT IS THE SECRET? I have followed all the advice I can glean but nothing changes - I am still stuck on page 5.

Is there some kind of 'grand-fathering in' of old sites? Is there a click-popularity factor so the high-ranking sites stay there?

AAAAAAAAAAAAAAAAH! I WILL NOT BE DEFEATED BY A ROBOT!

minnapple

2:31 am on Apr 26, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Long ago I gave up asking why.
Yep, I was broken and moved to less competive phrases.
Go for it namniboose.
And try getting some old sites to link to you.

tigger

5:54 am on Apr 26, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



is this a paid page at number 5? as minnapple was saying try to find some sites that are listed on the BOW and link up this may help you.

namniboose

8:20 am on Apr 26, 2002 (gmt 0)

10+ Year Member



Yes, I am talking about PAID listings.

tigger

8:29 am on Apr 26, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



WHAT IS THE SECRET

title & description

sssh don't tell everyone :)

namniboose

8:36 am on Apr 26, 2002 (gmt 0)

10+ Year Member



Well, if someone could tell me how to improve my title and description, I would be very happy. I've tried.

Other people say it is the text on the page that counts on Inktomi.

tigger

8:51 am on Apr 26, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



nope

title & description

Sorry I need to go out to a meeting hopefully someone else will come along and help you

Marcia

8:58 am on Apr 26, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>still stuck on page 5.

Ouch, not #5, page 5. You're at #54, and if it's the main phrase for the index page, you've got some competition there.

>title & description

namniboose, if it's the index page, you've got quite a variety of keywords in the title. Unless you're ranking well for phrases using those words, it might be a good idea to take a couple of them out to give more emphasis to the more important ones.

In beginning of the description, unless you're ranking for the phrase in the first five words, take out north shore, leaving just the main 3-word phrase, and use the five word phrase toward the end of the description.

Couple of things, on the page:

Where you've got: >>Welcome to <word>'s beautiful North Shore!<<
Change it to >>Welcome to the beautiful North Shore of <word>!<< Not the possessive, people probably won't search on that. Where you've got rooms in a link within the text, change the link text to "keyword rooms." For >>great accommodations<< change to great "keyword accommodations."

Get the words at the very bottom of the page a bit more. Where you've got "prices" change it to "keyword prices."

There could be a bit more, but you get the drift - without overdoing.

stcrim

11:41 am on Apr 26, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



title & description - followed by the text on the page. The T&D are enough with many kws and kps. But, where it gets competitive, carefully placing the kws and kps in the body make a big difference.

I still have not seen anything that shows me the click-thrus or linking helps with paid INK.

INK just loves the good old fashioned spam methods of a few years ago

-s-

tedster

12:29 pm on Apr 26, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Marcia's advice is right on. You've got some definite competition and you should be targeting one phrase per page with your Title and Description.

In your copy, don't get experimental with alternate word forms or word order. Just go after your main phrase like a pit bull.

I've seen this over and over. Pick one phrase. Nail it on one page. Repeat as desired.

namniboose

7:17 pm on Apr 26, 2002 (gmt 0)

10+ Year Member



Thanks Marcia & Tedster.

It's true that the index page is optimized for Google - I did try optimizing other pages for the other keywords but, of course, Google only ranks my index page highly, because that is where all the important links go. My index page gets well-ranked on Google for all those keywords that I have optimized for.

Thing is I tried a mirror page for Inktomi, optimized for ONLY my major keyword, with only that keyword phrase as my title and the phrase repeated twice within the description (and little else).
I experimented for weeks with different combinations, but I couldn't get above page 9! That made me think there must be either a link popularity factor or a 'grand-fathering in' factor.

I would consider doing an entirely separate site for Inktomi and heavily optimize each page but my experience with the one mirror page makes me think that might not work.

I will try some of your suggestions, Marcia, while I'm out of Google's index this month. Thanks for taking the time!

tigger

7:38 pm on Apr 26, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



just one other thought sometime time ago I was having problems with paid index pages I move to another page within the URL and got the results I wanted.

Maybe this is another option

namniboose

9:21 pm on Apr 26, 2002 (gmt 0)

10+ Year Member



Actually I have 6 pages submitted via Position Tech (including an extra one optimized for the keyword 'cheap'!)

glengara

1:13 pm on Apr 29, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



From what I remember reading, it is extremely difficult for a paid page to rank over one from the BOW DB, which are "grand-fathered".

It was suggested not to renew the paid listing and hope it then gets picked up by BOW after a period of time.

glengara

5:54 pm on Apr 29, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



After a 3 month wait, finally got picked up.
It'll be interesting to see if there's much difference in traffic.

mr_dredd2

6:22 pm on Apr 29, 2002 (gmt 0)

10+ Year Member



and of course, all this effort will be totally wasted if your keyphrase is crowded out on msn by looksmart results..

namniboose

6:41 pm on Apr 29, 2002 (gmt 0)

10+ Year Member



From what I remember reading, it is extremely difficult for a paid page to rank over one from the BOW DB, which are "grand-fathered".

Now, that makes sense of my experience. What is the BOW database and how do I submit to it?

glengara

8:21 pm on Apr 29, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Here are some past threads on the subject; moral seems to be patience. If they think you're good enough, they'll include you...eventually.

[webmasterworld.com...]
[webmasterworld.com...]

(edited by: Marcia at 6:18 am (utc) on April 30, 2002)

chuladi

5:31 am on Apr 30, 2002 (gmt 0)

10+ Year Member



I've found, that what helps with Ink traffic (primarily MSN is my concern) is to find keywords that have high numbers of searches but relatively little competition from the paid positions in overture and the directory listings from LookSmart.

It's not easy and it means that general terms are generally a wash.

The pages I have in Ink are not single term optimization type pages, but have many relevant keywords and hardly any overture or LS positions, so it is not that hard to get the traffic.

namniboose

5:50 am on Apr 30, 2002 (gmt 0)

10+ Year Member



I have great traffic from MSN via my LookSmart listing (which will be a great loss come July).

I have good ranking on Inktomi already for some less popular keywords (but not many hits) and I think I have got my answer as to why it seems impossible to out-optimize older sites: it looks to me like BOW sites are grandfathered-in.

So my next project is getting into BOW. Inktomi is foolish if it doesn't give paid sites a hope in hell of competing for those popular keywords. I probably won't be re-subscribing many of my pages to Inktomi.

tigger

6:01 am on Apr 30, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Don’t forget if your hitting a completive market you could also be up against site that’s paid for Index connect if that’s a case I think there almost unbeatable

Try to get as many links from sites that are in the BOW and given time you should get in

chuladi

6:15 am on Apr 30, 2002 (gmt 0)

10+ Year Member



Don’t forget if your hitting a completive market you could also be up against site that’s paid for Index connect

Yeah, that's another one. It's such a great program, but at 0.25-0.30 cents a clic (to start), it's really expensive!

namniboose

7:00 am on Apr 30, 2002 (gmt 0)

10+ Year Member



What is 'Index Connect' Tigger?

tigger

7:47 am on Apr 30, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



from the inktomi site, but be warned it's very expensive

[inktomi.com...]

ArturX

2:51 pm on May 6, 2002 (gmt 0)

10+ Year Member



>> From what I remember reading, it is extremely difficult for a paid page to rank over one from the BOW DB, which are "grand-fathered".<<

It doesn't look like the BOW pages are listed better than the paid ones ... I tried several very competitive phrases on Ink Pure Search [169.207.238.189] and paid listings (those using redirection instead of direct link to web pag) are frequently ranked well.

ArturX